MANAGEMENT: Develop an interdisciplinary team of designers & creators as thinkers, leaders, and innovators through leadership, meaningful feedback, timely criticism, and ongoing mentorship. Work with Executive Creative Director to determine the overall goals of the creative team that meet business objectives and empower the group to deliver compelling brand experiences to our customers.
ART DIRECTION: Express art direction via design brief and dialog. Lead brainstorming efforts & ensure a constant pipeline of concepts & inspiration. Create and direct the team towards the creation of concepts for presentation & final output – storyboards, treatments, scripts, photo direction sketches or go-bys, wireframes, prototypes, & campaign mockups. Provide art direction through the course of each project to refine creative strategy, story arc, design layouts, typography, image (photo, video, animation, etc.) to the achieve highest output.
BRAND STEWARDSHIP: Own brand expression and review all team output to ensure it adheres to brand and best-in-class creative industry standards. Work closely with the Assoc. Director of Digital Design to ensure digital-specific expression of our brand in our owned entities is cohesive with the broader, cross-channel vision. Perform ongoing updates to brand standards communications, guides, and templates to drive broad understanding and adherence across the company.
PROJECT OWNERSHIP: In coordination with project managers, oversee multiple projects, partners, and team members. Identify issues before they turn into problems, proactively collaborate to reach resolution, and expose the right topics to senior-most leadership. Ensure quality on each project for on-time, on-budget, on-brief, and on-par creative.
COMMUNICATION: Communicate with email, reports, planning, presentations, meetings and more to overall creative strategy and vision, process and standards, and per initiative/per objectives with strong articulation skills whether written or communicated orally. Develop and maintain strong partner relationships across the organization, and especially with business unit marketing team. Articulate point of view utilizing visual storytelling to design team, leadership, and partners across the organization.
INNOVATION & INDUSTRY LEADERSHIP: Define & educate on design and brand standards from the beginning of strategy all the way through completion and outcome measurements. Elevate strategic thought and design processes within the in-house studio. Investigate, source, and employ a broad set of tools to best solve for end-to-end, omni-channel content creation. Continuously seek out new techniques and tools to help drive creative transformation, excellence and differentiation; testing within the department, and charting the course for implementation of the tools & techniques across the team. This includes exploring new frontiers of disruptive technology and next-generation capabilities to deliver maximally engaging content for our customers (AR, VR, MR, IoT, gamification, e.g.).
Bachelor’s Degree in design, advertising, or marketing or equivalent experience required
7+ years of experience designing omni-channel marketing, experiential, and multimedia campaigns required
5+ years in a creative leadership role with proven track record of growing careers and teams required
Online portfolio showcasing multiple types of projects and solutions across channels required
Proven track record of creating engaging marketing and communication content for B2B & B2C audiences required
Mastery in the Adobe Creative Suite, Mac OSX required
Brainstorming, sketching, and prototyping skills required