- Working closely with VP Creative Director-Copy to ideate and execute a content and storytelling strategy that supports and extends marketing initiatives across all channels in the full funnel.
- Developing annual and seasonal advertising campaigns designed to build brand awareness and attract new customers.
- Managing brand copy and storytelling workflow to meet deadlines and cross-functional planning initiatives.
- Working closely with VP Creative Director-Copy and Brand Marketing to develop and execute a cross-functional content calendar.
- Ensuring all content is on-brand; consistent in terms of style, quality, and voice; and optimized for channel goals.
- Supervising and top-editing writers while driving best practices in grammar, messaging, writing, and style.
- Working closely with project management and creative teams on all creative and branding initiatives to ensure a consistent message across channels.
- Creating and encouraging efficiencies within the copy team while providing clear guidelines for new writers.
- Spearheading and guiding the team on creating and refining Beautycounter's unique brand voice.
- Partnering with Associate Creative Director-Design to ideate, refine, and present best-in-class work.
Experience and Education Required:
- Bachelor's degree in English, Journalism, Public Relations, or related communications field
- 7-10 years of experience as a respected leader in multichannel content creation (brand, advertising, journalism, branded content)
- Experience with creating compelling messages for different target demographics
- Expertise in all major business software and project management applications (Adobe Creative Suite, Microsoft Office, etc.)