Associate Brand Manager

E&J Gallo Winery   •  

Modesto, CA

Industry: Food & Beverages

  •  

5 - 7 years

Posted 119 days ago

What You Will Do

Brand Strategy

  • Manage brand-building initiatives for premium import brands
  • Deliver annual brand plans to Marketing Leadership Team members.
  • Maintain multiple brand platform ownership.
  • Participate in identifying optimal account target based on a brand’s consumer target and positioning.
  • Develop and implement on-premise focused testing programs to identify business-building initiatives.

 

Leadership

  • Lead cross functional teams to drive portions of a project/plan.
  • Initiate project analyses and uses a variety of data sources to analyze relevant business situations and uncover business drivers and growth opportunities.

 

Research / Analytics

  • Maintain complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Use a variety of data sources to analyze relevant business situations and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities.
  • Observe and analyze new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Track and update A&P budget for assigned brand.

 

What You Will Need

  • Master’s degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility. -OR- Bachelor’s degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility. -OR- Bachelor’s degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.

 

What Will Set You Apart

  • Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financialreports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MSdatabase at an intermediate level; IRI, Brio and Spectra at a basic level.

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