Associate Brand Director

iHeartMedia

$86K — $130K *

clock More than 8w ago

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Less than 5 years of experience

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Job Description

Company Description

Our Mission is to deliver the Wisdom of Nature and take our healing mission to more people in more parts of the world. We strive to be, and be seen as, one of the leading supplement companies in the world by delivering "New Chapters" for the industry and being passionate leaders in all we do.

Our Credo Work Ethic points establish our Company values and inspire the best in collaborative business conduct. Functional Competency Assessments and Supercritical Success Factors define the business competencies required for delivery of a healing mission, "Absolute Best Performance" and ensuring the vitality and growth of every employee at New Chapter.

Job Description

Job Title: Associate Brand DirectorRevision Date: April 29, 2015

Department: MarketingJob Grade: 16

Reports To: VP MarketingFair Labor Standards Act (FLSA): Exempt

ROLE PURPOSE

You will lead New Chapter to unprecedented sales, and bring the Wisdom of Nature to millions more consumers! As a talented brand-builder, your strategies, marketing plans, WHO insights, creative work and digital expertise will unlock the limitless potential of the New Chapter brand.

MAJOR ROLE ACCOUNTABILITIES:
• Develop marketing strategies and plans that deliver on P&L commitments.
• Lead innovative digital strategies and plans including search, iMedia, eCommerce, social, influencer program, website, etc.
• Conduct business analyses to evaluate in-market performance, competitive landscape, and identify key distribution, pricing, shelving, and promotion opportunities.
• Lead key initiatives from concept to in-market including identifying the optimal consumer proposition, launch plans, and creative executions.
• Manage multiple agency partnerships and lead the creative development process for all touch points, e.g. print, digital, DTC, social content, packaging, in-store materials, etc.
• Identify key WHO and behavioral insights across multiple prime prospects to enable precision targeting.
• Manage direct report and work seamlessly with cross-functional groups to coordinate and execute business-building plans.
• In partnership with Sales, develop in-store materials, integrated promotions, merchandising, educational material, and value-added packaging.
• Perform other responsibilities as assigned.

KEY COMPETENCIES:
• Exceptional attention to detail.
• Passion for digital marketing.
• Strong leadership, strategic thinking, collaboration and analytical skills.
• Ability to thrive in a fast-pace environment, make creative and innovative connections, and operate with discipline.
• Must have a "can-do" attitude, ability to work independently and be adept at handling multiple priorities.

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.

Qualifications

EXPERIENCE, EDUCATION and CREDENTIALS:
• Bachelor's degree
• 3-6 years of brand management experience; preferably in consumer packaged goods.

Additional Information
iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., a company founded by Lowry Mays and B. J. "Red" McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners through a leveraged buyout in 2008. As a result of this buyout, Clear Channel Communications, Inc., began to operate as a wholly owned subsidiary of CC Media Holdings, Inc. On September 16, 2014, CC Media Holdings, Inc. was rebranded iHeartMedia, Inc., and Clear Channel Communications, Inc., became iHeartCommunications, Inc.
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Total value of jobs:
$66,489,235
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Total Jobs:
36
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Average Pay:
$128,605
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% Masters:
22%

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