Assistant Manager, Global Promotional Marketing - International GWP

Less than 5 years experience  •  Market Research

Salary depends on experience
Posted on 11/22/17
Less than 5 years experience
Market Research
Salary depends on experience
Posted on 11/22/17

Oversee promotional marketing plans and development (including mixes, packaging, Cost of Goods, merchandising, and competitive analysis) for the International Gift-With-Purchase (GWP), Global Concern Kit, and Paid Sampling programs. Work in conjunction with the Manager/Assistant Manager of the North American Gift-With-Purchase on new product development and to ensure both programs are integrated. Meet execution timelines and target cost of goods for all promotional programs.

This individual will report to the Executive Director of Clinique Global Promotional Marketing. The role allows for significant autonomy, as well as cross functional exposure: Skincare, Makeup/Fragrance, and DigitalMarketing teams, with long term opportunities to advance throughout the Marketing organization.

KEY FOCUS AREAS:

  • International Gift-With-Purchase program for UK, Asia, EMEA, Latin America, Pacific, TravelRetail (including Clinique For Men GWPs)

  • Global Concern Kit program

  • Global Paid Sampling Program

  • New promotional work in progress development

KEY RESPONSIBILITIES:

Program Development:

  • Develop International Gift-With-Purchase (GWP), Concern Kit, and Paid Sampling programs that resonate with Regions, Consultants, and Clients, while maintaining Clinique’s Global Strategy and seasonal priorities.

  • Think outside the box and utilize strategic thinking, creativity, and innovation in the planning and building of strong GWP, Concern Kit, and Paid Sampling programs through close collaboration with global partners and cross-functional teams.

  • Lead discussions with Regions to identify trends and shifts and incorporate market and local business priorities with brand and company initiatives.

  • Analyze and make recommendations regarding strategy changes to ensure that appropriate product priorities are developed and strategic category targets are achieved.

  • Partner with Supply Chain and other cross-functional teams to ensure development timelines and deadlines are met.

  • Ensure Regions receive all written communication and guidelines for forecast submissions along with collateral and assets needed for program implementation through the International Marketing Website and email.

  • Oversee requirements for Sales and Retailer Meetings.

  • Deliver all necessary paperwork for program execution including Program Fact Sheets, Marketing Program Briefs, Cost of Goods calculations, Design Direction / Turnover, Design Validation Forms, Creative Briefs, Creative Job Starts and IMW program postings.

  • Prepare global forecast recaps of all programs to track KPI’s and target achievement.

  • Creative

  • Evaluate seasonal artwork needs and actively review collateral artwork in partnership with Creative Operations for any revisions and corrections to ensure proper execution by all markets.

  • Work closely with Global Creative Team to:

  • Identify new fabrics/prints and bag shapes for GWP program.

  • Manage gift photography process (as liaison with Creative and Packaging).

  • Approve comps for photography.

Cost Analysis:

  • Manage cost feasibility process: liaise with Cost Accounting, Packaging, Product Development and other cross-functional team members to ensure costs are in-line with overall cost objectives.

  • Partner with Managers of Global Holiday and North American GWP programs to maximize efficiencies across components for cost saving and capacity.

  • Ensure seasonal and fiscal cost targets are maintained throughout development process and highlight any issues in a timely manner.

Competitive Analysis:

  • Track, document and analyze competitive vehicles, communication and event activity.

  • Evaluate current promotional performance among key competitors as a means to develop programs in line with market and consumer trends. Analyze competitive promotional activity through close communication with Regional Marketing teams.

  • Maintain history of seasonal sales results across all retailers globally. Summarize success and improvements needed for continuous seasonal planning

  • Prepare and report findings to Senior Management as needed.

Qualifications

QUALIFICATIONS:

  • 4 year College/University degree

  • 4 years’ marketing experience.

  • Strong analysis and operational management skills.

  • Self-motivated and determined with excellent organizational, communication and stakeholder engagement skills. Project/program management experience a plus.

  • Must pro-actively take initiative, anticipate next steps and offer recommendations of possible solutions.

  • Must be highly detail oriented with independent follow-through.

  • Must be proficient in Word, Excel and PowerPoint. Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview, Innovation Portal and Data Warehouse a plus.

  • Must be aware of shifting beauty/retail trends. Passion for a career in the beauty industry a plus.

Job:Marketing

Job Number: 1710086

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