Assistant Manager, Consumer Engagement Strategic Analytics
5 - 7 years experience • Market Research
Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.
This position is responsible for reporting, dashboarding and analyzing all key performance indicators across La Mer’s digital and consumer properties, using data and best practices to make recommendations for stakeholders to optimize the customer journey across multiple platforms. We look to the Assistant Manager, Consumer Engagement Analytics to turn business strategies into analytical opportunities to help optimize go to market strategies and CRM programs. We expect an ideal candidate to stay abreast on industry trends, best social/digital analytics practices, consumer segmentation and targeting opportunities with both first party as well as retailer data, integrating new analytical tools and frameworks.
Drive data recommendations to the business supporting key strategic brand initiatives with data analysis, insights and opportunities
Identify correlations between sales data and engagement/usage metrics to influence marketing strategies
Review and synthesize data to tell a strong consumer story and identify business building opportunities, turning data results into a compelling business driving opportunities story in partnership with senior leaders and key stakeholders
Identify, analyze and interpret trends or patterns in complex data from multiple sources
Ability to identify, prioritize and articulate the highest impact initiatives
Develop a picture of the consumer leveraging data from online and offline data sources.
Develop and maintain ongoing reporting to be delivered to the various brand stakeholders.
Partner with key departments such as Social Media, E-commerce, brand marketing, CRM and Media in order to leverage data opportunities to drive incremental sales, conversion and consumer lifetime value.
Develop a full customer view, leveraging consumer purchase, digital and social behavior
Knowledge, Skills and Abilities:
Strong working knowledge of Adobe Analytics or Google Analytics: other third party solutions such as Social Bakers, Synthesio, Tribe Dynamics are a plus
Strong quantitative analysis skills and advanced Excel skills
Team-player with excellent relationship-building experience
Demonstrated ability to work in a fast-paced environment
Experience with luxury consumers a plus
Highly organized and detail-oriented
Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy
Technical expertise regarding data mining, media analysis and segmentation techniques
Education and Experience:
Bachelors (B.S.) from a four-year college or equivalent
5 years of experience with digital and consumer analytics
Experience with segmentation, targeting and loyalty programs a plus
Experience with A/B testing solutions
Experience with attribution modeling a plus
Experience making strategic recommendations to the business that results in ROI at counter