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Assistant Director of Publicity/Associate Director of Publicity in New York, NY



$100K - $150K*



Communications & PR


5 - 7 years

Job Description

The person in this position will interact internally with Penguin's Marketing, Sales and Editorial teams, and externally with authors, illustrators, booksellers and members of the press.

Specific responsibilities include:

  1. Strategizing, planning and executing publicity campaigns that will maximize exposure for authors and their books.
  2. Securing national and regional TV, print, radio and online feature and review coverage for our authors.
  3. Planning and booking extensive national multi-city book tours, with events in bookstores, libraries, schools, and other large speaking venues.
  4. Working with high-profile talent on book launches, media and events.
  5. Coaching and prepping talent for public and school presentations and media interviews.
  6. Accompanying authors to media interviews and events.
  7. Managing relationships with regional trade show organizers throughout the year.See More

    Valid through: 2020-4-9

About Penguin Random House

Random House is the largest general-interest paperback publisher in the world. As of 2013, it is part of Penguin Random House, which is jointly owned by German media conglomerate Bertelsmann and British global education and publishing company Pearson PLC. Random House was founded in 1925 by Americans Bennett Cerf and Donald Klopfer, two years after they acquired the Modern Library imprint from publisher Horace Liveright, which reprints classic works of literature. Cerf is quoted as saying, "We just said we were going to publish a few books on the side at random," which suggested the name Random House. In 1934 they published the first authorized edition of James Joyces novel Ulysses in the Anglophone world. In October 1959, Random House went public at $11.25 a share. This move drew other publishing companies such as Simon & Schuster to later go public.
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* Ladders Estimates