Assistant Director, Admissions Systems and Analytics at University of Virginia in Charlottesville, VA

The University of Virginia Darden School of Business, one of the world's leading business schools, seeks an Assistant Director, Admissions Systems and Analytics to join its team.The systems and analytics team provides development and support of the systems used throughout the application cycle, leveraging CRM technology (specifically Technolutions Slate) to support admissions, enrollment communications and marketing activities in the Office of Admissions at the Darden School of Business.

The assistant director contributes to the successful accomplishment of the School’s enrollment objectives by working with the admissions and enrollment marketing teams to develop and implement a comprehensive student recruitment plan which includes, but is not limited to: effective and efficient processing of prospect and applicant data, managing best practices for data and technology, performing database administrator duties, and contributing to the goal of exceptional customer service.

Specific duties and responsibilities:

Business Process Tasks

• Configure and customize CRM to maximize its full potential, including development of: event management, outreach efforts, form building, portal enhancements, web tracking, prospect management.
• Support management of CRM system (Slate) integration with the Student Information System (SIS).
• Build out (edit and maintain) advanced Slate features including complex rule sets, custom checklists, fields and prompts and portals.
• Execute detailed technical testing of new configurations.
• Conduct quality assurance procedures as needed in CRM to ensure correct communications are delivered to correct populations and configurations are accurate.
• Implement best practices focused on enhancing enrollment outcomes.
• Serve as backup to other technology team staff responsibilities related to Slate CRM.

Data Integrity and Analysis

• Develop and maintain ability to utilize data for effective analysis of admissions activities and enrollment communications.
• Create, launch, and monitor workflows using multichannel communication as well as tracking interactions and student behaviors.
• Create complex queries to enable strategic, data-inform decision making. Define requirements for data and create reports to fulfill admissions and enrollment marketing needs.
• Cross-reference data from ancillary systems.

Technology Support for Admissions and Enrollment Marketing

• Coordinating technology support for admissions and marketing staff to execute all communications through Slate platform.
• Manage queries and system tools to create and coordinate the flow of communications with targeted prospect populations.
• Support creation and delivery of CRM trainings for admissions and enrollment marketing teams.
• Troubleshoot CRM solutions for admissions and enrollment marketing needs.

Professional Experience and Education:

• Bachelor’s degree required in a technology, data analysis, computer science or field related to the position; master’s degree preferred. Relevant experience may be considered in lieu of a degree.
• At least 1 years of experience in a CRM-based function required (Technolutions Slate experience highly preferred).
• Relevant technology experience that demonstrates a working knowledge of systems, data analysis and/or higher education admissions operations.
• Excellent analytical and problem-solving skills.
• Attention to detail and ability to thoroughly execute on tasks.
• Demonstrated ability to manage competing and complex priorities.
• Demonstrated ability to collaborate with both technical and non-technical staff.
• Strong technical skills, including CRM or database experience.
• Excellent analytical and problem-solving skills.
• Attention to detail and ability to thoroughly execute on tasks; excellent organizational skills.
• Familiarity with graduate admissions preferred.
• SQL, XML, HTML and Javascript abilities preferred.