I use my creative craft, understanding of platforms and grasp of culture to solve marketing problems for a variety of brands. Typically I work with a copywriter as a partner but occasionally I function alone. Under the direction of my creative director, I am assigned projects by the resource manager. I manage my time effectively so as to meet the demands of multiple jobs. I understand the difference between a creative idea and a tactical execution and (based on the nature of the project) am proficient at generating both. I am capable of and responsible for art directing in all mediums, everything from social posts to videos to Super Bowl commercials. I work to stay current with technology and trends as well as seek opportunities to improve my art/design skills.
As an art director, I understand the parameters of a brand’s look/feel/tone and my work reflects that. I know how to handle and implement feedback from my creative director in a timely manner. Once work is sold, I see it all the way through to completion.
My qualifications include:
- Strong art/design skills
- Comfortable at concepting ideas
- Good collaborator
- Time management