Art Director- Fashion

JC Penney   •  

Plano, TX

Industry: Retail & Consumer Goods

  •  

Not Specified years

Posted 41 days ago

The Art Director will work with the Creative Sr. Art Director, Copy Manager/writers and Project Manager to ensure seasonal direction, established color palettes, consistency in art direction, design and branding, as well as create a cohesive relationship between visual and written creative concepts.

Primary Responsibilities:

  • Create advertising for print collateral, preprints, mailers, postcards, toolkits, digital collateral, social media and special projects. Designs these ideas into effective retail advertising to promote immediate sales and achieve the Company’s fashion/brand image goals.
  • Take vital information from creative briefs and effectively applying it into creative
    executions that will motivate customers to buy.
  • Collaborates with Creative Sr. Manager and project team members and to ensure
    details of projects are on-brand, thoroughly thought out and well designed.
  • Effectively communicates with Sr.Art Directorand Creative Sr. Managers to ensure project design

    meets the needs requested.

  • Checks projects to ensure accuracy, adequacy of selling message and creative effectiveness before submitting to senior management.
  • Ensures corrections that have been requested are completed on assigned projects
    before being reviewed by senior management.
  • Monitors own time on assigned projects to ensure established due dates are met.
  • Directs still life and fashion photo shoots on occasion.

Core Capabilities & Accomplishments:

  • Bachelors Degree in Fine Arts, Graphic Design or Advertising preferred.
  • 3-5 years of design, graphic arts, and production in retail fashion preferred.
  • Significant experience in layout for print, digital and current social media with proven graphic skills.
  • Strong typography skills with close attention to details such as kerning and leading.
  • Understanding that this position will sometimes involve art directing photo shoots but will mostly involve designing layouts for various projects – fashion and still life photo art direction experience a plus.
  • Excellent knowledge of design techniques, tools and principles; gif animation a plus.
  • Demonstrated creativity, aesthetic sensitivity.
  • Excellent attention to detail and strong visualization skills.
  • Eager to work on projects that begin in concept phase and take them to execution stage.
  • Ability to understand direction and feedback, and keep up with tight deadlines.
  • Ability to present work confidently to both colleagues and various levels of management.
  • Ability to multitask in a fast-paced environment with the ability to be self-motivated and adaptive to change.
  • Must be proficient in InDesign, Adobe Photoshop, Adobe Illustration and other MAC based applications and design programs.