HonorHealth is a non-profit, local healthcare organization known for community service and outstanding medical quality. HonorHealth encompasses five acute care hospitals with approximately 11,500 employees and 4,500 volunteers, over 70 primary and specialty care practices, clinical research, medical education, an inpatient rehabilitation hospital, an Accountable Care Organization, two foundations, and extensive community services.
HonorHealth is a leader in medical innovation, talent and technology with a genuine commitment to your growth. The health system's vibrant careers take place in an environment filled with opportunity and respect because we see the HONOR in you.
Bachelor's Degree in marketing or related field Required
5 years progressively responsible marketing experience. Required
The Digital Marketing Analyst is responsible for playing an integral role in the marketing of HonorHealth services to increase engagement and loyalty to our organization. Performs a variety of functions involving analysis, interpretation of financial outcomes, consumer behavior and other data to drive incremental growth and volume through direct marketing outreach. Manages all marketing automation, lead management and CRM activities to increase acquisition and retention of targeted consumers, and provides reports of outcomes to leadership including recommendations for continuous improvement. Supports the implementation of marketing plans through optimization of audience personas and distribution of marketing messages through appropriate digital channels. Conducts market research, data mining, and prepares marketing analytical reports.