Analytics - Sr Analyst

Merkle   •  

Columbia, MD

Industry: Professional, Scientific & Technical Services


5 - 7 years

Posted 37 days ago

Job Description:

The Advanced Analytics - Lead Analyst will use in-depth knowledge in quantitativedatabase marketing and an understanding of business processes to develop technical solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

Key Responsibilities
Perform advanced analytics tasks, including but not limited to:
- Predictive statistical models
- Customer profiling
- Segmentation Analysis
- Data Analysis and Mining
- External Data Enhancement

- Assists in determining quantitative methods for solving client issues
- Assist in presenting ideas and findings to future and existing clients
- Proactive and effective interaction with other internal groups throughout Merkle
- Evaluation and improvement of internal tools and processes
- Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
- Lead a team to complete large complex analytical project end to end
- Creation of best practices, case studies and training class materials should be encouraged.
- Could blend into MI or Data Scientist responsibilities


Key Skills:
- Strong presentation skills required (PowerPoint)

- Very strong Excel skills required (VBA not necessary)
- Experience with SQL required
- Experience with SAS or R required

- Experience with Tableau preferred

- Excellent written and oral communication skills
- Ability to explain advanced analytical methodology and present results to non-technical audiences
- Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
- Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs
- Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
- Ability to translate analysis insights into actionable recommendations and strategies for digital marketers
- Ability to create robust analytics solutions to optimize digital marketing

- Must have project management experience
- 4-5 years of experience applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems
- 2-3 years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
- Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
- Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
- Development of specific expertise areas within digital and sharing of that expertise through MU classes, white papers, articles, conference presentations, etc.
- Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferred
- Contribute to innovation, process improvement, standardization
- Deliver high quality analytical solutions on-time
- Develop project plan; manage the day-to-day tasks; and meet project deadlines
- Work effectively across teams to ensure client satisfaction