Analytics - Sr Analyst

Merkle   •  

Columbia, MD

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 37 days ago

Job Description:

The Advanced Analytics - Lead Analyst will use in-depth knowledge in quantitativedatabase marketing and an understanding of business processes to develop technical solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

Key Responsibilities
Perform advanced analytics tasks, including but not limited to:
- Predictive statistical models
- Customer profiling
- Segmentation Analysis
- Data Analysis and Mining
- External Data Enhancement

- Assists in determining quantitative methods for solving client issues
- Assist in presenting ideas and findings to future and existing clients
- Proactive and effective interaction with other internal groups throughout Merkle
- Evaluation and improvement of internal tools and processes
- Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
- Lead a team to complete large complex analytical project end to end
- Creation of best practices, case studies and training class materials should be encouraged.
- Could blend into MI or Data Scientist responsibilities

Qualifications:

Key Skills:
- Strong presentation skills required (PowerPoint)

- Very strong Excel skills required (VBA not necessary)
- Experience with SQL required
- Experience with SAS or R required

- Experience with Tableau preferred

- Excellent written and oral communication skills
- Ability to explain advanced analytical methodology and present results to non-technical audiences
- Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
- Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs
- Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
- Ability to translate analysis insights into actionable recommendations and strategies for digital marketers
- Ability to create robust analytics solutions to optimize digital marketing


Experience:
- Must have project management experience
- 4-5 years of experience applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems
- 2-3 years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
- Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
- Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
- Development of specific expertise areas within digital and sharing of that expertise through MU classes, white papers, articles, conference presentations, etc.
- Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team


Other:
Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferred
- Contribute to innovation, process improvement, standardization
- Deliver high quality analytical solutions on-time
- Develop project plan; manage the day-to-day tasks; and meet project deadlines
- Work effectively across teams to ensure client satisfaction