The manager of Analytics will report directly to the Director of Analytics and Business Intelligence for Harland Clarke Marketing Services and have accountability for executing the analytic and database marketing discipline with Harland Clarke customers. General range of duties consist of utilizing software solutions such as SAS and Alteryx in performing Segmentation – Modeling – Targeting and Measuring engagement to help our customers continually improve their acquisitions and cross sell campaigns. This manager will produce deliverables that communicate Direct Marketing theory as well as the value of Harland Clarke products and services to Harland Clarke Marketing Services customers. This individual will implement projects for clients and consult with clients from time to time, along with other team members, on how to utilize important data and optimize the impact of direct marketing. This position is critical to helping Harland Clarke grow in a relatively innovative, non-check product category that delivers recurring revenue.
Key Duties / Responsibilities - Essential duties are identified by asterisks.
Manage analytic projects and create client deliverables. These deliverables consist primarily of information that create visibility to the very tangible aspects of targeted direct mail. ( 20%)
Contribute to the overall Client satisfaction and experience with Harland Clarke Marketing Services, but supporting projects that optimize marketing performance and then communicate the value of Harland Clarke Marketing Services solutions. ( 10%)
Have a good understanding of how to use data to support acquisition and cross selling efforts. Applied knowledge of geo-demographic targeting is essential. ( 15%)
Manage client implementations focused on customizing functionality, integrating data, and managing the project to successful conclusion. ( 15%)
Provides statistical and quantitative analyses and reporting of marketing data. ( 10%)
Manages list extractions and other analytical functions including but not limited to profiling, reporting, and target filtering. ( 5%)
Work with internal Marketing Services staff to take analytical output and support the development of additional material (collateral or case studies) that support the overall value proposition of “intelligent and fact based” marketing. ( 5%)
Consult clients and prospects on how to apply product implementation and optimization best practices to achieve growth. ( 5%)
Conducts in-person and phone training throughout the year for strategic services and solutions offered by Harland Clarke Marketing Services. ( 5%)
Other duties as assigned by management. ( 5%)
This position is very close to the work that results in important client deliverables, this individual will be responsible for monitoring accuracy and quality of a variety of analytical deliverables that are produced by themselves as well as others within the Analytics and Business Intelligence team.
Number of individual clients under management
Acceptance of analytical services products and deliverables by our client and prospects
Increase in marketing services customer wallet share
Success of new marketing services products and product enhancements
Number of new client references
Number of Stratics related case studies
All employees are responsible for demonstrating the company's Core Values at all times and for using Performance Excellence principles to continuously improve effectiveness, efficiency, products, and services. This includes, but is not limited to, participating on improvement teams, recommending and implementing improvement ideas, and participating in training and other activities to keep up to date on processes, information, etc.
All employees are responsible for supporting and complying with internal and external audits, to include providing information, performing assigned tasks to ensure compliance, and preparing and maintaining evidence that key duties identified as internal controls have been performed.
All employees are responsible for supporting and complying with safety and security policies to promote a healthy working environment.
Education & Knowledge Required
Bachelors Degree in Computer Science, Quantitative Analysis, Mathematics or Marketingpreferred
Advanced degree highly preferred
Minimum of 3 years experience working with clients interpreting information gained through data manipulation with the SAS system
Knowledge of Knowledge Seeker software to create and support client deliverables
Knowledge of Alteryx software to create and support client deliverables
Minimum 5 years in marketing services or direct marketing
Minimum of five years in marketing analytics
Experience / Skills / Abilities Required
Knowledge of direct marketing
Knowledge of analytical marketing products
Knowledge of marketing consulting
Knowledge of technical architecture
Knowledge of economic analysis and modeling
Knowledge of the sales, marketing, customer service, and finance functions
Knowledge of financial services, especially banking, and printing industries
Knowledge of Harland Clarke organization
Knowledge of geo-demographic targeting
Strategic thinking and problem solving skills
Diagnostic and iterative mindset
Communication and interpersonal skills
Organizational and management skills
Independence and self reliance
Desire to be part of a team of knowledge workers
Communication & Contacts Required
The manager of Analytics reports to the Director of Harland Clarke Marketing Services and works closely with marketing services counterparts (e.g., Director of Product Marketing and Strategy positions) to increase market share in the analytical marketing services space and ultimately Marketing Services revenue and growth. To do so, they will have to collaborate closely with marketing, strategists and creative teams to define and execute growth plans and deliver product messages. They will also have to work closely with the sales force to ensure that marketing services products are understood and accurately and frequently communicated. Some travel will be required.