Alliance Marketing Manager

Panzura   •  

Campbell, CA

Industry: Technology

  •  

5 - 7 years

Posted 32 days ago

In this exciting role you will develop joint partner case studies to showcase our best joint customer advocates, monitor programs for sales to impact overall success and also ensure ongoing engagement and support pipeline growth. You will also manage and report on alliance partner marketing budgets.


Required Skills:
* 5-7 years experience in Alliance Marketing and other partner marketing disciplines including MDF management - specific experience with public cloud providers a plus* Great leadership skills and a strong passion for building and driving exemplary business outcomes.* Experience working with and through reseller partners and managing relationships with global systems integrators, strategic, technical, and solution partners.* Bachelor's degree in Marketing, Business, or comparable education/experience* Experience with complex cross-functional stakeholder management* Experience building, launching, and reporting on multi-channel marketing campaign impact using Marketo and Salesforce.* Track record of developing and managing multiple marketing programs simultaneously* Strong focus on data-driven outcomes* Outstanding communication skills - written and verbal* Highly organized and detail-oriented* Excellent project management skills* Ability to travel when required* Team player who thrives in a collaborative environment As the Alliances Marketing Manager you are responsible for implementing and driving the marketing programs to drive pipeline with Panzura strategic technology alliance partners. * Building upon a foundational business proposition for each alliance partner, you will position Panzura as the premier choice for replacement of legacy NAS systems and data management services. You will interact directly with cloud alliance leadership, business development and demand generation teams to ensure alignment of integrated programs with the corporate marketing strategy. A strong understanding of Panzura solutions offerings, relationship management skills, and experience marketing in a high-technology, dynamic environment is crucial to your success.

Essential Functions:
* Develop and manage the overall marketing strategy and program for Panzura’s cloud technology alliance partners to drive awareness and build pipeline for our jointsolutions* Define, manage and report on each alliance scloud marketplaces* Manage partner communications and collaborate with Global Alliance Managers on marketing deliverables for enablement, and training* Repackage overall positioning, messaging, storytelling and plans to apply to joint partner marketing campaigns