Alliance Marketing Manager - Microsoft as Key Partner

Logitech   •  

Newark, CA

Industry: Retail & Consumer Goods


11 - 15 years

Posted 34 days ago

  by    Heather David

We are growing! The Logitech Video Collaboration team is developing groundbreaking solutions for companies of all sizes. Through design innovation, high quality user experiences, and key technology partners who amplify our voice to the market, we are quickly becoming a world leader in Collaboration and Communications.

As an Alliance Marketing Manager, you will be focused on Microsoft as your priority partner with secondary responsibility for additional Logitech Collaboration Program partners. You'll be creating the partner marketing strategy and implementing it with Logitech's key technology partners while building long-term relationships. While you will report into the marketing organization, you will be a key member of the Go-To-Market & Alliance team, and you'll work with regional sales and marketing, corporate marketing, communications and product development, to drive our partner marketing strategy from beginning to end. By engaging with our technology partners to develop, execute and measure programs that drive impactful results, you'll be the face of the global alliance marketing team.

At a fundamental level, the position requires a blend of abilities, including building and managing partner marketing relationships; ability to build strategies and marketing programs; managing marketing funds and budgets; ensuring programs are measured through key performance indicators and align with business goals & objectives; and utilizing business acumen to properly balance time, budget and resource commitments.


  • Own and develop marketing strategies with Microsoft's marketing teams and other key technology partners to drive sales pipeline, build brand awareness, and continuously optimize developing market opportunities.
  • Execute marketing initiatives including joint messaging, content mapping and creation, demand generation, promotions, web presence, paid media, social activations, industry events, and more.
  • Collaborate with regional marketers to align key partners into field marketing campaigns and key vertical markets, and drive solution awareness across sales, product, field, and product marketing.
  • Produce joint partner content such as case study videos, webinars, road show presentations, web content, and more.
  • Represent the partner perspective within Logitech as a partner advocate and trusted advisor both internally and externally.
  • Regularly meet with key partners to assess program success and leverage developing market opportunities.
  • Develop training plans for internal sales and external partner teams to share the joint messaging and solutions.


This role requires a self-starter with experience in a fast-paced, high growth software and/or hardware company and an understanding of how to plan and execute joint go-to-market initiatives.

  • Bachelor's degree or equivalent practical experience.
  • 10-15 years of B2B partner marketing, field marketing and/or multi-channel experience.
  • Understanding of the Microsoft organization and how they go to market.
  • Work closely with Microsoft's global field and product marketing team members to develop campaigns, content, sales programs and enablement programs that drive closed won revenue.
  • Experience with partner account mapping to align marketing programs to the partner and internal sales teams account targets.
  • Experience planning and executing multiple, complex marketing programs, including global and regional campaigns.
  • Loves formulating and crafting an informed point of view (POV), and possesses an open mind to hear the inputs and opinions of others.
  • Has an understanding of how to connect business goals and brand objectives to KPIs.
  • Can translate campaign results into actionable insights and future optimizations across creative, planning and partner campaigns.
  • Project management experience driving a cross-functional team.
  • Proven ability to develop relationships across multiple areas of a partner organization.
  • Experience working with and selling through resellers and online partners.
  • Excellent presentation and facilitation skills, adept at leading executive, regional and internal meetings.
  • Working knowledge and/or openness to learn and understand how martech tools such as Marketo, Salesforce, AI technology and other new sources/tools are used to track MQLs, SQLs and campaigns and set key performance indicators (KPIs).
  • Willingness to conduct internal and external meetings using video conferencing.

Note: This position can be based out of our Newark, California offices or REMOTE. Open to Seattle, and other locales.