As part of Hershey’s Digitalization and consumer centric strategy the Manager - Advertising Technology Solutions will be responsible for the coordination, requirements gathering, analysis and planning of HSY Advertising technology Strategy in collaboration with key stakeholders across the enterprise.
Manager of Advertising Technology will be a member of the IS Marketing Solutions Organization working closely with Marketing, Analytics and Finance along with IS Solutions Development and Platform Services teams to deliver advertising capabilities to enable our company’s growth objectives in the near and long term.
•Leverage industry trends and practical knowledge of ad serving technology to proactively recommend technical solutions that drive marketing initiatives.
•Take ownership of business and technical requirements gathering and implementation across functional teams creating initial implementation, launch, and post-launch plan.
•Partner withinternal clients and vendors, leading communications between developers and the business, including open issues, project prioritization, issue resolutions, and feature requests.
•Partner with a team of product managers and business operators to implement scalable web and mobile advertising products.
•Proactively own advertising platform architecture and configuration to ensure compliance with corporate standards and business unit needs.
•Architect solutions and provide support for advertising tools, including Krux, Google Analytics, Tableau, R, SAS ,SSPS , DoubleClick , Adobe Analytics , Ad Tech (DSP, SSP, Ad Exchange & Ad network DMP, Programmatic ), SQL, Java, jQuery, charts.js, data mining ,
•Familiar with digital analytics, in Social (Facebook, Twitter, YouTube and Pinterest )
•Effectively communicate solutions and provide documentation across functional groups.
Minimum Education and Experience Requirements:
Education: Bachelors in computer science, business, or equivalent
•Experience with developing advertising technology solutions for digital, mobile and video ad serving.
•Past experiencetroubleshooting and implementing digital, video players, mobile & audience targeting applications with integrated ads, content and digital systems.
•Five years’ experience in advertising operations or advertising technology.
•Proficient with Krux; familiarity with other DMP systems.
•Experience in providing cross functional support for varied skillsets.
•Exceptional communication skills, including process flows and documentation.
•Demonstrated ability to successfully perform support, training, reporting, and testing of advertising systems.
•Ability to convert business requirements into detailed technical requirements, training and operational documentation.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.