Advertising Director

Salary depends on experience
Posted on 10/04/17
Agriculture
Salary depends on experience
Posted on 10/04/17

22699449

Summary

The primary responsibility of the Ad Director is to increase print and digital advertising revenues by working directing with markets on revenue generating strategies to achieve or exceed revenue goals.

Key Responsibilities

  • Consistently meets/exceeds all print and digital revenue targets
  • Demonstrates expert knowledge and understanding of all GateHouse Media sales and marketing assets, including all newspaper products, digital products and digitalmarketing services and able to transfer the knowledge to direct reports
  • Follows GateHouse prescribed best practices on Pipeline Management and Gap Analysis, reviews all requiredsales process activities and provides direction and feedback to increase closing ratios
  • Reviews market activities to develop new business by understanding customer needs and selling products and services that provide value to the customer
  • Drives customer retention through excellent customer service and in person visits
  • Effectively communicates with management to provide accurate revenue forecasts and market intelligence that may impact revenue (+/-)
  • Maintains the highest levels of personal and professional behavior in the workplace and in the market
  • Ensures that the team consistently meets and/or exceeds revenue goals. Always aware of performance to goal; measures sales executive performance by revenue to goal, quarterly and annually. Ensures that high levels of performance are always top of mind
  • Holds staff accountable to revenue goals, objectives, KPIs and other metrics. Creates effective formal activity metrics for staff
  • Spends significant time with MMSEs visiting customers in the field with the purpose of deepening account relationships; uses these opportunities to coach staff
  • Manages staff to consistently maintain a forward, robust pipeline. Stays current on potential wins
  • Understands methodology for goal setting and applies that methodology accordingly. Has an in-depth knowledge of MMSE accounts, prospects and each prospect's potential. Establishes aggressive but realistic goals for staff; incorporates staff’s input in the goal setting process
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