This position will develop and execute digital strategies to grow brand awareness, generate leads, and build community advocates on social media. The ideal candidate will have the ability to be flexible and wear several different hats in any given week. This role is one-part advertising strategist, one part creative storyteller, and one part analyst.
Responsibilities and Duties
- Develop, deploy and manage advertising campaigns to support multiple channels, brands, and stakeholders and their growth goals
- Monitor, measure, and optimize existing campaigns to ensure optimal engagement, performance, and lead generation
- Manage social media channels to ensure consistent, relevant updates that support varying stakeholder needs
- Develop social strategies and tactics to grow community and increase engagement
- Communicate with social followers and moderate posts while maintaining brand voice
- Provide stakeholders repor