Ads Product Measurement Lead (Emerging Business)

Facebook   •  

Menlo Park, CA

Industry: Technology

  •  

Less than 5 years

Posted 20 days ago

The Facebook platform offers marketers unprecedented opportunities to reach and engage consumers. The Advertising Product Measurement team is responsible for understanding how to measure and increase the impact of Facebook Ad Products. In service of this goal, the team conducts research on the Facebook advertising platform, designs methodologies and consults with Facebook product teams to guide product development and strategy. 
We seek an expert in research methods and inferential statistics to consult product teams on monetization across new business lines. This research is instrumental in informing Facebook’s advertising product strategy for new platforms such as Instagram, WhatsApp, Messenger and Marketplace. The ideal candidate will have a strong background in data science, research methods and statistics, as well as experience in digital advertising or marketing consulting. This position is full-time and based in Menlo Park, California.RESPONSIBILITIES

  • Create a product measurement learning agenda in partnership with ads product team
  • Design optimal field or lab experiments for product evaluation
  • Oversee and execute controlled experiments and analyze experiment results
  • Present research results and make recommendations to the product team
  • Liaise with product marketing managers to integrate results in to sales and marketing materials
  • Aggregate and socialize research findings generated by Ads and Consumer Research teams within the product organization

MINIMUM QUALIFICATIONS

  • 3+ years experience in a quantitative field, such as consulting, market research or product development
  • BS/BA Degree in Economics, Statistics, Computer Science, Applied Mathematics, Operations Research, Engineering, or similar quantitative field
  • Experience in applied statistics including sampling approaches, controlled experiments, causal modeling, and data mining techniques
  • Experience with relational databases and SQL-like query languages
  • Experience with an analysis tool such as R, Pandas, MATLAB, SAS or Stata
  • Experience presenting and partnering with technical and non-technical teams

PREFERRED QUALIFICATIONS

  • Advanced Degree (Masters or PhD) in Economics, Political Science, Statistics, Computer Science, Applied Mathematics, Operations Research, Engineering, or similar quantitative field
  • Experience in the advertising industry
  • Knowledge of ads product development
  • Experience in DR measurement specifically in industries such as E-Commerce or Financial Tech or Entertainment Tech or Travel, etc.