Adobe Campaign Specialist in Birmingham, MI

McCann Worldgroup   •  

Birmingham, MI 48009

Industry: Business Services


5 - 7 years

Posted 56 days ago

Reporting to Director of Technology, the Adobe Campaign Specialist will work with both vendors and internal technical teams to evaluate opportunities and product strategy. This individual will have a strong passion in technology and innovation, and can take products from inception to launch. Creative, and passionate about innovation that can make a difference in a fast-paced environment. Communication and collaboration both externally and internally, and the ability to translate customer pain points into cutting edge technology, will be key to success in this role.


  • Define the product strategy, vision and manage product roadmaps, documentation, features, and product
  • Build and manage product lifecycle strategies, while launching a comprehensive product portfolio.
  • Drive product development by understanding and passionately advocating customer requirements.
  • Lead the entire product development cycle from inception to launch and rollout and communicate updates effectively throughout the
  • Develop industry expertise through execution of market research and competitive trends to identify product-related
  • Manage training and product education efforts to increase product knowledge both internally and with
  • Present concepts, business rationale and key findings to various stakeholders including senior management.

Adobe Campaign Standard Responsibilities:

  • Define the ACS implementation architecture e.g. Templates, components design,
  • Define and implement the ACS Data Schema to support the Business goals and process
  • Define and implement various aspects of ACS not limited to workflows, personalization, data import and integration with external applications
  • Collaborate with Adobe Managed Services to design, launch and trouble shoot ACS instances and environments
  • Create training documents that covers the various aspects of the ACS lifecycle
  • Conduct training sessions in person and remote to ensure target understanding of the working of ACS items such as creating emails, personalizing and dispatching

Required Skills


  • 5+ years Adobe Campaign Standard experience
  • 3+ years Javascript/Html/CSS experience Education & Experience Requirements:
  • BA/BS in Information Technology, Computer Science, or related field or equivalent work experience.

Valid Through: 2019-11-11