Adobe Campaign Developer (Business Info Developer Consultant)

Salary depends on experience
Posted on 11/07/17
Mason, OH
5 - 7 years experience
Managed Care & Health Insurance
Salary depends on experience
Posted on 11/07/17

136846

s an Adobe Campaign Developer, you’ll be accountable for bringing to life Anthem’s member communications journeys by creating complex workflows and channel integrations in Adobe Campaign and related platforms. This role will consult with campaign teams, IT, and operations associates to interpret campaign requirements, develop the campaign and fulfillment integrations in our Adobe stack, and drive strict adherence to testing and Anthem data management policies. In addition, this role will maintain subject matter expertise on Adobe Campaign and provide guidance to other Anthem Adobe Campaign users.

Key responsibilities include:

* Works with Marketing leaders and business partners to interpret and consult on campaign data requirements

* Develops reporting requirements and/or reports to monitor the effectiveness of multi-channel campaigns

* Creates and maintains dashboards or ad hoc reports for use in campaign planning and executive reporting

* Identifies patterns and monitors trends in campaign data quality

* Works with IT and vendor resources to troubleshoot, resolve, or automate data management

* Provides consultation during campaign planning on use of attributes to target or segment campaign audiences

Leads efforts to enhance and expand campaign databases, workflows, and data integrations as needed

Other desired skills and experience:

* Proven ability to present complex reports or data structures to cross-functional audiences

* Proficiency in Tableau, Adobe Audience Manager, or other data visualization tools

* Familiarity with multi-channel campaign databases and platforms

* Past experience working with healthcare data, including claims and health benefits data

Qualifications

  • Requires a BS/BA degree, 4-5 years of related experience in any combination of database administration, business information management, data analysis, and reporting.

Required skills and experience:

  • Experience working with relational databases, query tools, and statistical software
  • Ability to work with very large datasets spanning multiple domains
  • SQL and/or SAS experience
  • Expert knowledge of Microsoft Excel, PowerPoint, and SharePoint
  • Ability to interpret requirements for and develop data visualizations
  • Prior experience working with data in highly regulated industries
  • Strong analytical and problem solving skills

 

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