ADHD Marketing Research Lead - Mydayis

Shire plc   •  

Lexington, MA

8 - 10 years

Posted 267 days ago

This job is no longer available.

The Associate Market Research Director will be responsible for executing all market research projects in timelines that match customer needs and with deliverables that add value to decision making; accomplishing market research goals within the budget; maintaining flexibility in changes in priorities and objectives; Managing all or part of the therapeutic area (Business Unit-aligned) marketing research team to ensure that the appropriate market research is being done to address key business issues, the right way, and at the right time.

Primary and Secondary Research lead for Mydayis in the Neuroscience Business Unit

Responsibilities

Conduct and synthesize all market research to accomplish business objectives as part of the Mydayis commercial team, for example: positioning and messaging, emotional branding, quantitative positioning, message development and testing, detail aid/communications testing, follow-up message tracking.

Distill all research (primary, secondary) actionable insights and recommendations and play an active role in the Integrated Insight team representing the Mydayis launch efforts

Articulate the appropriate methodology and research vendors

Identify potential new best practices

Develop annual market research plan based on thorough market and customer insights, and understanding of business needs

Education & Experience Requirements

Bachelor’s Degreerequired; Masters Degree in Quantitative Business Analysis (Marketing research, statistics, etc) is a plus.

Minimum of 7years experience in pharmaceutical Marketing Research, or related industry. 

Key Skills and Competencies

Complexity and Problem Solving

Adjusts business objectives and research objectives based on interaction with brand team.  Formulates business objectives based on broader business issue.

Partners with brand team to formulate actions based on insights.

Referred to higher level

Complex portfolio issues. 

New approaches.

Internal and External Contacts

Internal: Business Units (marketing directors, Product General Managers, Business Unit Leaders, clinical, medical affairs), forecasting, competitive intelligence, corporate account, and operating companies.

External: Market research agencies, advertising agencies

Other Requirements

10 – 15% domestic travel

Req ID: R0021302