Acquisition Marketing Manager

Intercom   •  

San Francisco, CA

Industry: Enterprise Technology


5 - 7 years

Posted 38 days ago

What will I be doing? 🚀

Marketing programs:

  • Drive the strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help Intercom drive up market new customer acquisition growth.
  • Create annual and quarterly marketing plans and targets for this segment to focus on new logo acquisition and accelerate existing opportunities.
  • Present regularly on program performance and success.

Cross-functional collaboration:

  • Partner effectively with cross-functional teams, including Channels, Campaigns, Marketing Ops, and Content teams to create segment optimized campaigns.
  • Partner with sales to monitor lead flow and to optimize impact of marketing activities.

Testing & optimization:

  • Generate break-through analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency.
  • Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency to fulfill sales & demand gen pipeline generation. Utilizing Marketo, Salesforce, and Clearbit.

Project management and new initiatives:

  • Track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.

Affiliates program:

  • Create and own the strategy, development, budget, and execution of the affiliates programs to drive ROI positive acquisition growth.
  • Manage the day-to-day of the affiliate program to hit monthly growth targets.
  • Onboard new partners while offering exceptional, prompt, & personalized programming & customer service - providing key deliverables on time and efficiently.

What skills do I need? 📖

  • You have a BA/S degree, 5+ years of experience in marketing, with 3+ years of acquisition marketing, demand gen preferred.
  • You have a proven track record of scaling campaigns, impact to the business, and hitting growth and ROI targets.
  • You have a startup attitude and problem-solving, strategic, and analytical skills. Ability to roll out complex, data-driven marketing campaigns. You thrive when applying equal parts strategy and execution.
  • You are an excellent prioritizer and can successfully juggle multiple projects.
  • You take ownership & have a high level of accountability, but are comfortable building ideas collaboratively & taking feedback.
  • You have experience managing affiliate marketing programs and an expert negotiator, who can work creatively and nimbly to achieve goals.
  • Have a proven track record of delivering improvements in ROAS and LTV:CAC across digital marketing channels and campaigns.
  • You're highly self-motivated, have a stellar work ethic, and can work both autonomously and collaboratively with cross-functional partners.
  • You are comfortable and energized operating in a fast-paced environment.