Account Supervisor - Qsr in Fort Lauderdale, FL

$80K - $100K(Ladders Estimates)

Zimmerman Advertising   •  

Fort Lauderdale, FL 33301

Industry: Media

  •  

5 - 7 years

Posted 54 days ago

Job Description

Overall Objective


The Account Supervisor Is Selected And Placed Into The Position By The Appropriate Account Director Of The Mcdonald's Division. This Position Works Under General Direction, Providing Overview Of End Result; Work Is Completed Unsupervised. Incumbent Uses Independent Judgment And Discretion To Accomplish Tasks. Plans/schedules/arranges Own Activities. Has Considerable Latitude Of Discretion And Judgment Within Scope Of Position. Develops Solutions To Complex Problems. Responsible To Support The Account Director In The Leadership Role In All Advertising, Marketing And Business Efforts For All Assigned Accounts. Become A Liaison With Client Marketing And Sales Operations, As Appropriate. Continually Strives To Find Ways To Grow Client's Business.



Responsibilities


Account Stewardship:


Work With Account Director And All Agency Departments To Ensure That Our Goals For Our Clients Are Met

Ensure That All Work Is Reviewed Before It Goes To The Client And Is Always On Schedule

Ensure Compliance With Agency/client Scope Of Work Guidelines

Monitor Clients Business On A Daily/weekly Basis


Client Relations:


Maintain Contact With Clients Responsible For Development Of Advertising Programs.

Anticipate Client Needs. Work With Account Director To Keep The Agency In The Position Of Leading

Assure That Clients Understand Agency Procedures/systems. Obtain Clear Direction Before Taking Action

Schedule Regular Meetings To Ensure Expectations Are Set And Met


Creative:


Assist Account Director In Developing And Presenting Annual/quarterly Creative Strategies, And Conduct Strategic Review/input Sessions, As Appropriate

Work Hand-in-hand With Creative Team In Exploring New Creative Concepts For Client. Provide Ideas And Input

Facilitate Development Of Appropriate Creative That Achieves Desired Messaging And Builds Brand Equity.

Facilitate Development Of Appropriate Creative Concepts For Various Projects/promotions.

Provide All Appropriate Information And Direction For Development Of Accurate Strategic Briefs

Write Creative Briefs For Inclusion Of Necessary Marketing Information To Ensure Soundness And Accuracy, As Appropriate, To Be Reviewed With Account Director

Ensure Quality, Timeliness And Cost Efficiency Of Agency Creative Product

Directly Handle The Production Of Agency Work. Attend Shoots, When Necessary

Work With The Account Director And Creative Team To Develop The Most Effective Method Of Presenting To Your Clients

Review Any Research Results With Clients And Present Results As Appropriate

Work With Account Director On Planning Needs For Clients


Media:


Ensure That Media Functions (Planning & Buying) Deliver Desired Results For Client

Assist In Annual Planning Process And Work With Media Team In Overseeing Development Of Strategic Direction, Guidelines And Budget Parameters For Plan

Oversee The Maintenance Of Fiscal Year Media Budget Reporting

Provide Accurate Direction To Planning And Buying Groups Regarding Changes In Plans Per Client Direction

Provide Input And Encourage Development Of New And Added-value Media Ideas

Work With Media Team In Development And Implementation Of Ethnic Media Plans, If Appropriate

In Coordination With Media Team, Present Buy And Post-buy Recaps To Client

Work With Media Team To Ensure Client Is Given Up-to-date Competitive Media Spending Information For Its Markets


Marketing/advertising:


Take Active Role In Future Planning And Idea Generation For Client, Providing Strategic Input And Formulating Innovative Solutions To Existing Marketing And Advertising Problems

Initiate Plan Development.

With The Assistance Of The Entire Account Team, Develop Marketing And Advertising Plans For Client (Annual Marketing Plans, Opportunity Plans, Creative Direction, Etc.)

Develop Market Opportunity Plans

Present Plans To Client, As Appropriate

Ensure That The Client Is Provided With The Latest Market Profile Analysis And Information For Their Key Markets

Establish Regular Competitive Reporting For Client Review (Sales, Share, Targeted Marketing Efforts, Sov)

Help In Developing Business-building Efforts Across The Country

Assist In Development Of Promotional Solutions To Market Issues And Review With Client

Ensure That A Written Service Report Covering All Client Meetings (And Pertinent Phone Calls) Is Distributed To Appropriate Agency And Client Personnel

Participate In An Atmosphere That Demands A Business-building Approach To Client's Business

Stay Updated On Industry News And Report Any Observations To The Account Director


Other Management Responsibilities:


Participate In New Business Activities, As Requested

Be A Role Model For Subordinates To Emulate -- Show Discipline, Proper Behavior, Commitment, And Loyalty

Ensure That The Intern Program Is Monitored And Carried Out As Assigned

Provide Leadership To The Account Team. Encourage And Motivate All Members Of The Team

Assure That Proprietary And Other Sensitive Information Is Handled With Utmost Confidentiality

Provide Day-to-day Supervision Of Any Assigned Personnel, Guiding Workflow, And Assuring Compliance With Agency Policy And Fulfilling Client Requirements

Train And Coach Any Subordinates, Thereby Helping Them To Grow In Responsibility. Delegate Increasingly Challenging Jobs To Subordinates To Facilitate Their Growth. Establish Objectives To Assure Subordinates Achieve Required Experience/competency For Promotion To The Next Level Of Account Management.

Participate In Establishing Appropriate Objectives. Where Delegated By Account Director, Conduct Objective-setting And Evaluation Sessions With Subordinates (Provide Results To The Account Director).




The Responsibilities Are Many, Various, And Not Limited To Those Written In This Document


Required Skills

Requirements


Bachelors Degree In Marketing, Advertising, Communications Or Relevant, Equivalent Experience.

Minimum 5+ Years As A Sr. Account Executive Or Account Supervisor In A Full Service Agency

Media Savvy - Print, Tv, Radio, And Interactive

Must Be Computer Literate With Proficiency With Ms Word, Ms Excel, Ms Powerpoint, And Ms Outlook/express With The Ability To Learn New Computer Systems.

Strong Verbal And Written Communication Skills With People At All Levels Of An Organization

Proven Leadership Abilities And Managerial Experience

The Responsibilities Are Many, Various, And Not Limited To Those Written In This Document


Valid Through: 2019-9-17