Researches, develops and presents marketing strategies and plans to help client achieve goals and to increase agency billings (in conjunction with Account Director).
Consults with strategy and planning, creative, media and/or production to be certain client objectives and brand are clearly understood and to develop strategic solutions.
Supervises account staff to ensure agency product (creative and strategic) meets client strategy and expectations.
Reviews all client documentation before submission to client to ensure accuracy and consistency across account, including creative strategy briefs, timelines, estimates, media plans, conference reports, point-of-views, results analysis, etc.
Receives client feedback on agency performance and recommends action to improve or maintain client satisfaction.
Reviews account revenue forecast with Account Director, identifies challenges and opportunities, and provides recommendations to meet or exceed revenue goals.
Provides pricing guidelines to account team and reviews and approves all client estimates and pricing documents prior to submission to client.
Manages account workflow and resources and makes staffing recommendations to Account Director.
Conducts performance appraisals, creates development plans, provides mentoring and training, and delivers ongoing performance feedback to direct reports.
Ensures account team follows both client and agency processes.
Enters time reports once a week, at a minimum.
Builds rapport and credibility with client based on trust and expert counsel, including day-to-day clients and senior clients.
Develops in-depth expertise in client’s business and markets and shares information with agency team members.
Addresses and effectively resolves client problems/concerns that require more experience.
Organizes/spearheads client presentations, meetings and conference calls—prepares agendas, meeting materials, and conference reports.
Bachelor’s degree from four-year college or university required.
5 to 8 years of advertising, marketing, brand management, agency account management or related experience required.