Account Executive

5 - 7 years experience  •  Broadcasting

Salary depends on experience
Posted on 11/06/17
Norfolk, VA
5 - 7 years experience
Broadcasting
Salary depends on experience
Posted on 11/06/17

Overview

WTKR, WGNT NORFOLK VA, is seeking a highly motivated experienced Sales Account Executive who enjoys a fast paced environment with a passion to win.

Responsibilities

  • Effectively manage and account list of agency and direct clients
  • Ability to build and sustain relationships with agency buyers, planners and local business owners
  • Strong negotiating skills and the ability to use Nielsen ratings along with qualitative information to fully leverage the station’s unique advantages in the market
  • Maintain, grow and develop an existing client list
  • Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums to generate new station revenue
  • Retain current business and develop new business contacts
  • Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising

Qualifications

  • Strong organizational, written and presentation skills
  • Experience in Word, Excel and PowerPoint
  • Ability to build and maintain positive customer relationships
  • Ability to overcome objections
  • Working knowledge of new media, digital interactive initiatives and social mediarequired
  • Outside media salesexperiencepreferred but not required
  • Professional appearance
  • College degreepreferred or equivalent but not required and a minimum of 5 years broadcast salesexperience.

Job ID 2017-46343

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