Account Director

Planit   •  

Baltimore, MD

Industry: Professional, Scientific & Technical Services


8 - 10 years

Posted 42 days ago


Responsible for setting goals, accountable for achieving results. The Account Director will set the tone for each account and team member. A consummate thought leader and a valuable resource to clients and to Planit’s internal team. An effective relationship builder and catalyst for driving sustainable growth. A stakeholder in account P&L.


  • Competently and confidently orchestrate agency resources across multiple accounts, while in consideration of potential competing requirements from other departments, accounts.
  • Stewardship of the ‘big idea’ (challenging, as appropriate, agency and client).
  • Partner with GAD in setting individual team member career goals and fostering growth opportunities for AS, AE, AAE.
  • Intimately aware of, and consistently directing toward, revenue and profit goals on all accounts assigned to the group.
  • Making and owning strategic recommendations to leadership for planned investments in respective accounts / project budgets.
  • Accountable to overall P&L of assigned accounts.
  • Fosters innovative solutions to contribute to individual account(s) and overall agency profitability.
  • Focus on managing the client-agency relationship, with emphasis on serving as a marketing/business consultant.
  • Intimately familiar with industry trends, challenges and opportunities and how they translate toward opportunity or threat to clients.
  • Supports GAD with quarterly and annual account plans.
  • Executes, leads by example, quality standards set by GAD for the team and enforces adherence.
  • Maintains client satisfaction and manages expectations while ensuring that the work is on strategy, on time, and on budget (a responsibility for all account management team).


  • Identify resource allocations for assignment
  • Shares work with appropriate disciplines and teams
  • Briefs creative services and strategic services team members on all relevant information
  • Independently presents recommendations, analysis, SOW’s/Proposals to client.
  • Leads initial project kickoffs with senior members of Planit’s internal teams for new clients, new strategic initiatives and new integrated campaigns.
  • Identify and cultivate relevant up-sell opportunities to client
  • Helps to facilitate hiring, managing, developing, and promoting team members
  • Effective and efficient management of workload across account team and with awareness, consideration for impact across departments
  • Participates in weekly departmental staff meetings
  • Oversight and approving of AS in developing / revising SOW’s across departments.
  • Keeps department head and senior leadership team apprised of client work status and overall team dynamics/health
  • Responsible for onboarding of new team members (delegating as appropriate)


  • Industry experienced with 9+ years of experience within an advertising agency setting
  • Strong interpersonal skills to foster positive relationships and build consensus
  • 3+ years of management experience
  • Strong presentation skills
  • Excellent communication skills, both written and verbal
  • Detail oriented with strong problem-solving skills
  • Team builder
  • Minimum of a bachelor’s degree