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Account-Based Marketing Manager in Virtual / Travel



Account Management


5 - 7 years

Job Description

The Account-Based Marketing Manager is responsible for planning, organizing and executing programs that advance existing opportunities for the sales team within targeted accounts. They will act as liaisons between the marketing and field sales teams.

The ABM manager leads and builds marketing plans consisting of multi-touch programs including both inbound and outbound tactics to meet requirements of account segments.

Responsibilities and Duties

  • Develop, implement and execute a multidimensional ABM strategy
  • Create annual and quarterly marketing plans and targets for sales accounts and contacts
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
  • Develop and maintain comprehensive ac
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Valid through: 2020-2-19


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