Entertainment Marketing Director

Salary depends on experience
Posted on 11/22/17
Tucson, AZ
Advertising & Marketing Services
Salary depends on experience
Posted on 11/22/17

Job Summary:

Oversees promotions & events. Reports to Senior Vice President of Programming - Tucson & Senior Director of Entertainment Marketing – AZ Region. On-Air ability a plus. Please submit audio demo in addition to resume if this applies.



  • Directs the activities of employees engaged in the planning and execution of all marketing, promotions, and salespromotions.
  • Managing the promotion and direction of advertising and marketing activities and campaigns as well as improvement of the company's product image, market data, and information.
  • Studying market conditions to determine the demand for company's services or products, and indicating the need for new products or services.
  • Identifying potential listening audience and customers.
  • Developing and evaluating marketing strategies, striving to achieve maximum profits or market share and achieving and maintaining customer satisfaction.
  • Researching program and campaign effectiveness.
  • Tracking and reporting results to management.
  • Providing marketing advice to markets and stations.
  • Writing & distribution of press releases.
  • Formulating marketing policies to promote products and services, working with sales, programming and promotion managers.
  • Working with Senior Director of Entertainment Marketing AZ Region on regional initiatives.
  • Manages all station events and promotions.
  • Executes station promotional events and materials.
  • Participates with station management in determining appropriate promotions for targeted demographics.  
  • Oversees development and execution of strategic and tactical plans in support of the programming and revenue objectives of the stations cluster. 
  • Oversees promotional budget. 
  • Participates in client meetings & develops marketing relationships with key partners.
  • Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins.
  • Supervises promotions coordinator, assistants and event staff.
  • Ensures the provision of prizes, promotional materials, and event collateral. Ensures legal compliance of all contests, promotions and events.
  • Ensures that contest rules comply with FCC regulations.


  • 2 years experience in marketing, promotions or related field preferred
  • Bachelor's degreepreferred
  • Advanced skills in Microsoft Office, Photoshop and social media platforms
  • Excellent organizational skills; ability to prioritize and effectively manage time
  • High work standards and degree of attention to detail
  • Problem solving and decision making
  • Project management from start to finish; assumes responsibility & accountability for assignments and tasks
  • Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities


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