Marketing Activation Manager

Less than 5 years experience  •  Financial Services

Salary depends on experience
Posted on 11/02/17
Fort Lauderdale, FL
Less than 5 years experience
Financial Services
Salary depends on experience
Posted on 11/02/17

Marketing-Activation-Manager Job Description

The Marketing Activation Manager assists Divisions/Regions in attaining specific performance objectives.

 

Working with the appropriate Marketing Manager, the Division/Region executive and LOB management and local sales and service teammates, the Marketing Activation Manager leads to ensure consistent execution of corporate marketing tactics in the field. 

  • The position also consults with and supports the Marketing Manager in developing local market leadership plans and tactics to achieve specific objectives. 
  • In doing so, performs highly specialized and complex work with a team of marketing professionals:
  • Leads projects and may coordinate and/or direct the work of others
  • Defines marketing information data needs
  • Performs opportunity and other analyses,
  • Develops, leads, implements and monitors marketing programs and projects, including maximizing resources and budget 
  • Developing and distributing appropriate communications,
  • Track and analyze results
  • Assists other Marketing Services employees in the implementation of programs and initiatives for the different geographies and lines of business. 
  • The Marketing Activation Manager is responsible for invoice processing and record keeping. 

Responsibilities and Primary Activities:

  • No  less than 10% on any one
  • Assists in the development of, implementation and activation of division/region market leadership plans, including developing and building out initiatives, events and sponsorship activation that help achieve local performance objectives while leveraging consistent LOB marketing and brand strategies. 
  • Monitor cost/benefit and ROI of all such initiatives. 
  • Involves the understanding of and facility with marketingstrategy, advertising, sales promotion, research, and public relations disciplines, as well selecting and managing outside vendors.
  • Is responsible for implementing tactics defined in Corporate Marketing plans and as directed by the Marketing Manager
  • Is repsonsible for implementing tactics as defined in the Divisional Marketing Plans 50%
  • Consults with division/region leadership in the evaluation, design,
  • purchase and production of local media, advertising and collateral materials in partnership with Atlanta corporate marketing teammates. 
  • Evaluates and recommends decline or participation in local sponsorships less than $10,000.
  • Responsible for implementation of local marketing tactics, including sponsorship, activation, advertising and collateral materials 30%.
  • Coordinates efforts to ensure consistent execution of corporate promotion and product rollout/enhancement efforts at the division/region Level. This includes effective communication with division/region leadership and the field for maximum business goal impact 20%. 

Position  Scope & Impact:

  • Works with one or more division/region leadership teams, as well as corporate marketing teammates, often performing as team leader.
  • Decision-Making and Autonomy:
  • Determines most effective use of marketing resources and budget to achieve best ROI. 

Problem Complexity:

  • Must understand and collate several levels of context –  enterprise-wide, division/region wide, local market – to adopt and champion the appropriate point of view.
  • Leadership / Influencing / Negotiating / Persuading:
  • Position is highly consultative in nature. 
  • Developing solutions, then recommending – and persuading as necessary – division and regional management to support. 

Project or Program Management:

  • Develops, leads and monitors marketing programs and projects involving multivaried marketing levers. 
  • Assists other Marketing employees in the implementation of programs, events and initiatives for the lines of business. 
  • Performs highly specialized and complex work with a team of marketing professionals. 
  • Works independently, leads projects and may manage the work of others. 

Nature and Area of Impact, including Risk:

  • Has substantial client and general public impact, particularly with sponsorships and events. 
  • Financial risk includes legal and compliance aspects, as well as budget impact of advertising and other fulfillment activities.

 


Qualifications

  • 4years experience in marketing/marketing services
  • Knowledge, Education, Certification, Licenses
  • Some college; certificate in marketing/business
  • Skills and Abilities
  • Strong computer skills- Excel, PowerPoint. 
  • Professional verbal and written communication skills.   

Preferred: 

  • Bachelordegree in marketing/business
  • Familiarity with data base marketing concepts, marketing information and analysis.  
  • Project management/event management & marketing activation experience

W444552

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