ALOHA is a mission-driven health and wellness brand that combines rigorous scientific research with ancient traditional wisdom. Together with the world’s most respected doctors, scientists, trainers, yogis, nutritionists, and holistic health practitioners, ALOHA develops innovative, premium products and makes them accessible for everyone, while also creating inspiring content that informs and motivates individuals to live healthier, happier lives. By democratizing the knowledge of the world’s most recognized health experts and by offering the highest quality products backed by state-of-the-art technology, ALOHA serves as a one-stop shop for all the needs of the health conscious consumer. We provide people with responsibly made, high-quality and convenient health products and solutions that nourish the mind and body. We are seeking a Director of Retention & Loyalty to join our Marketing team in New York City.
As Director, Retention & Loyalty you will develop the strategy and lead the execution of retentionmarketing programs and be responsible for increasing satisfaction, engagement, loyalty, advocacy, and lifetime value to drive strong revenue and business growth.
In addition, you will lead a team that leverages and creates best practice consumer experiences across all touchpoints by executing effective relationship building tools and tactics, consumer contact strategies, marketing messages and new product/promotional incentives to drive conversion/loyalty, upsell, referral and advocacy. You will be a strong consumer advocate across the organization and will work closely with cross functional team members to optimize the consumer experience and build affinity, and drive proactive change and process improvement across the organization with a singular focus on optimizing consumer experience and increasing retention and lifetime value.
Qualified candidates will have a Bachelor’s Degree in Marketing or other related discipline, along with 8+ years in a senior marketing role, with at least 5 years managing customer retention programs both strategically and tactically.
Expertise in customer segment marketing, aligning targeting, message and program development/execution to drive growth are a must, along with deep knowledge of CRM programs, capabilities and applied business practices and a Proven track record of building successful CRM and loyalty programs that increase retention and lifetime value.