Req ID 54397BR
Position Number 11198806 Mgr Analytics
This role is a key member of the business unit (BU) team developing and executing the national sales strategy and fiscal year plan for the assigned categories. The Sales Planning Manager reports to the Senior Director, Marketing.
They will lead development of strategic and tactical elements of the assigned categories' business plan, pricing and 4Ps development. Additional assigned responsibilities include: analysis to track business progress, development of tactics to achieve category objectives, post-analysis of previous strategies/tactics/initiatives, collaboration with field sales to ensure brand aligned execution and goal attainment, development of communication materials to be used across the organization, and forecasting volume, trade funding and retail distribution growth. Key interactions are with: field sales teams, brand team, Business Unit GM, Demand and Supply Planning, Finance and Category, as well as SS&P counterparts.
Participation in customer presentations and interface are also key parts of this role. Essential Duties and Responsibilities: Lead strategic planning and projection of short and long-term business opportunities for Pet Products. Lead development of pricing strategy and pricing tiers across channels and brands based on price elasticity and competitive market assessment.
Forecasts and manages attainment of gross sales goal and trade budget of assigned categories, collaborating with field sales to ensure brand aligned execution Ensures tactical adherence to Category Business Plan and trade spending strategy/direction across all channels.
Provides input to development of the category AOP Develops 4Ps tactics aligned to category strategies Monitors and tracks key performance indicators and 4Ps objectives Post analysis/assess previous plans, strategies, tactics, and initiatives (4Ps) for assigned categories Models scenarios to optimize trade spending tactics and pricing Ensures Trade program effectiveness and efficiency is maximized and monitors trade spending and pricing Leads and maintains sales goal and trade allocation process and program for assigned categories Establishes and maintains the relationships with field sales to facilitate understanding and effective category/trade management at the customer level Analyzes business through data "mining" (primarily through internal/proprietary systems) and close contact with field sales for additional intelligence Develops effective internal and external communications, leveraging category, consumer and marketplace insights Leads sales planning process for assigned category Key partner during S&OP process, providing customer intelligence and insights Reviews and approves plans in forecasting system for assigned categories Develops KPI goals by product level and tracks field performance Oversees product allocation, if necessary Provides key input to demand and financial forecasts Manage external suppliers to drive research projects related to pricing and ROI.
Primary interface between Pet Products and IRI/Nielsen. Manages ad-hoc category requests and projects as necessary Model behaviors that support the Tyson Foods 5C's leadership principles Establishes, nurtures, and maintains productive working relationships with key external and internal stakeholders
Education: Bachelor's degree required. MBA or equivalent work experience preferred
Experience: 5+ years of experience working with North American packaged goods categories. Headquarter and field sales and/or branded marketing experience.
Computer Skills: Expert level competency relative to syndicated analytics, Microsoft Excel, and PowerPoint.
Communication Skills: Communication and interpersonal skills; ability to collaborate with sales organization and internal BU/Supply Chain partners.
Special Skills: Strong financial acumen, including in-depth financial analysis and resulting impact to business. Expert-level analytical ability using proprietary and syndicated data sources. Formal experience in sales planning and category analytics. Experience establishing this role within a Sales organization is preferred.
Position Location Preference: Springdale, AR
Secondary Location: Chicago, IL
Req ID 54397BR