Global Brand Manager, World of Warcraft

 •  Major League Gaming Irvine, CA

8 - 10 years experience  •  Electronics

Salary depends on experience
Posted on 10/26/17
8 - 10 years experience
Electronics
Salary depends on experience
Posted on 10/26/17

Please read below if you are ready to join the team! 

Responsibilities

  • Drive both short and long-term strategic planning, setting global publishing goals, identifying key beats & KPIs, and applying publishing frameworks.
  • Collaborate to create innovative marketing plans based on research, analysis, sound business strategies and an infinite knowledge of video games.
  • Forecast, track, manage and be accountable for marketing budgets and revenue performance.
  • Develop clear and concise marketing briefs for external agencies and internal departments alike to activate tactical programs.
  • Manage creative agencies to deliver high-quality campaigns both on time and on budget.
  • Lead copywriters and creative people in generating high quality, high impact marketing communications.
  • Conduct consumer and competitive research.
  • Analyze data to determine pricing strategies and sales forecasts.
  • Help devise annual marketing plans and financial targets for World of Warcraft.

Requirements

  • A passion for gaming
  • A minimum of 8years brand marketing experience
  • Demonstrated ability to manage complex projects and deadlines
  • Experience managing creative agencies and campaigns, with a track record of creative projects they are proud of
  • An understanding of and appreciation for different player perspectives
  • A self-awareness to understand learnings from both the success and the failure
  • Excellent written and verbal communications skills
  • Strong analytical skills
  • Undergraduatedegree in Business
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