Brand Manager - MVU

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 10/18/17
Orlando, FL
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 10/18/17

Summary

The Sr. Marketing Communications Specialist – Brand Management is responsible for developing marketing strategy,

messaging and managing brand consistency across a variety of channels including web, print, social media and

broadcast. The SMCS will provide strategic recommendations for how to incorporate accurate voice and tone, as well as

visual authenticity into all of our marketing materials. The SMCS will assist in development of strategy and messaging at

each level of brand interaction – global brand, college/vertical and programmatic tone as relevant. The SMCS will use

their strong relationship building and communication skills to help develop our relationship and communications with our

Academic Partner while guiding decisions on the application of their existing brand and messaging platform within specific

marketing avenues. Through this connection with the Academic Partner they will influence and create a cohesive balance

between our Academic Partner’s vision and preferences with Pearson best practices. Additionally they will provide

guidance for internal team members and channel specialists while helping fuel marketing content creation.

This position safeguards the integrity of brand communications and quality of creative content across marketing

objectives. This brand manager works to maintain the highest standards of creative work, plan cohesive content

strategies, and enforce brand standards and Title IV compliance.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic

  • Partners which empower us to exceed our objectives.

  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for

  • Academic Partners & internal teams.

  • Manages communications projects for various components of the marketing life cycle or services.

  • Helps to develop, execute and/or provide service management of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or

  • she supports.

  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that

  • exceed objectives

  • Creates buy in from multiple constituents in a collaborative cross-functional environment

  • Hires, coaches and develops high-performing teams

  • Enforces quality standards for content, brand integrity, title IV

  • Manages and maintains server file structure and asset organization

  • Conducts brand audits, evaluations and stakeholder interviews

  • Updates brand documentation

  • Manages project oversight and timeline management.

  • Collaborates with team to develop content strategies for earned social, SEO, PR, and Radio

  • Leads client reviews and discussions

Qualifications

General Qualifications

  • 4-yeardegree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience

  • Minimum of 5 years’ experience in marketing, account management or a related field with specific experience in the following areas:

  • Expertise analyzing and developing marketing content, communications and visual strategies that support the brand

  • Experience with the development of content and campaigns for a variety of media channels including web, print, and broadcast

  • Extensive experience with creative ideation process and leading marketing focused conversations.

  • Experience working within and maintaining client identity standards across channels

  • Experiencecopywriting (with an understanding of Title IV regulations a plus)

  • Experience managing projects and client relationships)

    Req ID: 1712714

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