B2B Marketing Specialist

Salary depends on experience
Posted on 10/17/17
Wilmington, DE
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 10/17/17

As a B2B Marketing Specialist on our Strategy & Brand Marketing Team, you will be integral in executing the marketing plans for a variety of products and services for our Corporate and Legal Solutions (CLS) division.

The B2B Marketing Specialist will:

  1. Generate leads and awareness among existing and prospective industry clients

  2. Provide project management expertise for all assigned marketing segments

  3. Develop creative campaigns that drive results

The incumbent should be comfortable with developing strategies/plans and also digging in and getting it done. It is essential that this person be a self-starter and able to work well both in a team environment as well as independently.

Some of the things you will be doing:

  • Drive attributable leads and revenue for our real estate and transactional services segments by implementing a variety of cross-channel marketing activities

  • Develop product collateral, videos, webinars, training materials, demos, direct mail, events and more to enhance the prospect and client experience

  • Execute collateral projects, including white papers, direct mail, press releases, and more

  • Partnering with the MarketingTechnology Team for digital product-related content for our website, online acquisition funnels, and social media

  • Serve as a single point of contact for internal clients

  • Advocating for the CSC brand, assisting others with brand consistency and ensuring core messaging is aligned

  • Assist other members of the marketing team in executing marketing plans to drive international growth

  • Handling a variety of marketing logistics including event production, campaign management, and collateral coordination as needed

What technical skills, experience, and qualifications do you need?

  • Minimum of five years of marketing experiencerequired.

  • Bachelor’s degree or equivalent training and/or work experience in marketing.

  • Ability to partner effectively with cross-functional teams and work individually on self-driven projects

  • Experienced in translating business goals into marketing strategy, and working across multiple matrixed business units

  • The desire to solve problems and proactively implement creative solutions

  • Highly self-motivated with a desire to learn and grow

  • Flexibility and positivity when priorities change

  • Experience working with international partners or on global marketing efforts a plus

  • Experience managing many projects at once and working well under deadline pressure

  • Comfortable effectively managing a budget

  • Comfortable in a collaborative open-work environment

  • Proficiency in Microsoft® Office suite including using Excel® for analysis 

    4845

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