Director of Marketing - CPG
This is an opportunity for an enterprising superstar Director of Marketing to bring classic consumer brand management, consumer products strategy, and marketing communications discipline to an established but entrepreneurial CPG company.
Our client owns a portfolio of classic beauty and household brands with strong names and heritage that are distributed in all relevant channels. This role will have the ability to set the vision and develop the plans to move the brands ahead.
Reporting to the CEO, this highly visible position will set strategies to grow key businesses and optimize the company’s brands, developing both short and long-term marketing plans for the brands, defining priorities and allocating resources, and overseeing execution by marketing staff.
She/he will be responsible for brand growth and profitability, identifying trends and market opportunities, creating product development strategies, and developing the robust innovation pipeline of new initiatives that are critical to success.
She/he will serve as the brand steward, working across the organization to develop an integrated brand, product and communications strategy to achieve profitable growth across all brand categories; will develop branding/positioning strategies that differentiate the Company’s products in the marketplace; will lead development of a compelling marketing communications strategy that drives consumer interest and purchase; and will work with the company’s creative group and agencies to bring that strategy to life via compelling advertising, PR, and social media.
The Director will supervise the marketing communications group and will oversee the hiring and subsequent management of additional marketing positions.
BA/BS plus MBA, strongly preferred, and 8-12years of proven success in brand management at both classic CPG companies and smaller, more entrepreneurial firms.
Strong candidates will be great marketers who think like a general manager, are involved in all aspects of the business, and have a strong understanding of strategic-level business and financial issues while being able to make decisions without extensive research and data.
They will be “hands-on” managers who are able to wear multiple hats and to succeed in a changing environment while putting marketing structure in place and must be able to show how they have built consensus, mentored and developed staff.