Writes, edits, and proofreads across a variety of online content mediums for Beauty and Skin Care Brands (Motives Cosmetics and Lumière de Vie). Delivers a consistent tone and voice across all communication platforms. Manages multiple projects. Must have a previous knowledge or experience with beauty, makeup and/or skin care brands directly related to social media community management and brand imaging.
Essential Duties and Responsibilities
Manage presence in social networking sites, including but not limited to, Facebook, Twitter, Pinterest, Snapchat and Instagram and seeding content into social applications as needed.
Thorough experience with photo shop is a must. Will be required to participate in photoshoots for products and design image banners as needed, on weekly, sometimes daily basis.
Additionally, needs the stylistic eye for organized product layout shots to be featured on the corporate social media pages. A thorough understanding of acceptable content worthy of 2.5+ million social media following. Will be required to provide samples.
Collaborates with team members on weekly/monthly editorial calendar; contributes to blog 3-4 times/week.
Manages the content and editorial publishing of guest bloggers that write for the beauty properties for social and corporate blog.
Creates weekly content schedules for Motives by Loren Ridinger and Lumière de Vie brands social mediachannels including, but not limited to: Facebook, Twitter, Instagram, Google+ & LinkedIn, and Pinterest.
Become an advocate of the company in social media spaces, and online social groups managing engaging dialog and answer questions where appropriate
Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results.
Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach.
Ability to engage and communicate with celebrities, company executives and beauty influencers professionally on a daily basis.
Develops copy for all advertising needs to effectively present products and brand.
Promotes and advertises for company events happening both in the digital and physical world.
Writes effectively for Search Engine Optimization (SEO) to increase organic search engine rankings, drive traffic, lift brand awareness and grow sales
Creates content suitable for social networking and digital media trends to drive traffic to websites.
Produces relevant and useful branded content across online and offline channels to ensure consistency and relevancy.
Drafts original web-based copy for a consumer audience to incorporate creativity and increase usability.
Collaborates with designers, beauty and skincare product managers, and executives from concept through execution
Participates in the creative to effectively develop of online campaigns.
Remains abreast of current events and trends in the social media industry to maintain competitive edge.
Generates fresh copy to effectively maintain each brand's unique voice and clearly differentiates company products from competitors’ products.
Maintains consistency of company’s own unique in-house style across a variety of outlets.
Participates in the content production of email marketing and various online projects, when necessary.
Ability to travel as needed between Miami, New York, Greensboro for corporate functions and social media conferences
Mandatory attendance at the companies two corporate events each year.
Can help on other brands or additional projects as needed.
Education and Experience
•Bachelors degree in English, journalism, marketing, communications, or related field.
•5+ years of experience in media/social media and or journalistic industry.
•Or combination of equivalent experience, education, and training.
•Proficient use of MS Office Products in a MAC environment.
•Proficient use of Adobe Photoshop and other Adobe products.
•Proficient knowledge of all existing social media platforms and any that may arise.
•Above moderate to high levels of English reading, writing, and speaking; active listening, critical thinking; monitoring; coordination; persuasion; instructing; problem solving; analysis; troubleshooting; judgment; originality; and leadership.
Shop MA offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic..