Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
The Pricing & Planning Manager (PPM), part of the Planning, Pricing and Inventory (PPI) team, leads local pricing and inventory planning in support of the market’s General Manager and Sales Team.
The PPM supports the local team with pricing, yield management and analytical guidance, including setting rates, supporting pre-sales activities, reviewing and approving linear inventory orders, identifying market opportunities, tailoring packages to the local market, and analyzing pricing and inventory utilization. The PPM will also coordinate with Field Finance to identify specific risks and opportunities to support budgeting and forecasting processes.
Rate Card Management:
Collaborate with sales leaders and PPI leadership on quarterly planning cycles to determine rates for all networks/day parts and high profile opportunities. Coordinate rate card loading processes with PPI Analytics team. Update rates during the quarter for individual networks/day parts experiencing inventory pressure.
Partner with Sales team to provide input into account planning and proposal design. Work closely with Account Planners to identify inventory opportunities suitable for prospective clients.
Linear Order Review/Approval:
Approves order as Sales Manager in TIM. Pre-clears client orders and revisions in TIM (includes NCC)....Understanding of CPP and TRP delivery goals and pricing requirements. Works with Account Executive/Sales Assistant on make-good options if inventory will not clear, provides one-on-one inventory guidance to AE during proposal creation for key clients
Provide concise overviews and clear recommendations surrounding sellout pressure during weekly sales meetings. Monitor/share local daily inventory reports such as Inside Trak, FutureTrak, and TrakStar that show open/sold/available inventory.
Identifying Market Opportunities:
Identify schedules for HPO events (date, time, network, etc.). Sanity check tracker daily to ensure all client data is captured correctly. Provide weekly status updates to sales leaders on event performance (sellout pressure, rates). Evaluate best practices, both internally and from other markets, to improve yield on existing inventories.
High Profile Opportunities Goal Tracking:
Work with local Sales management and PPI Analytics team to set and monetize HPO's specific programming goals designed centrally of locally to meet significant client needs... Examples: NFL; March Madness, NBA Playoffs etc.
(whether designed centrally or locally) to meet significant client needs and track year -to -year performance as needed.
Analysis of Pricing and Inventory Utilization:
Evaluate pricing and rate card realization levels by zone/interconnect, network and daypart to evaluate progress toward budget goals and relative performance among Spectrum Reach markets. Identify areas of potential improvement and/or high achievement to share with local Sales team and PII community.
SKILLS & QUALIFICATIONS:
Strong interpersonal and analytical skills required.
5-7 years of inventory/traffic, analytical or financial experience in a media or related field.
2-3 years’ experience working directly with Sales Managers in a consultative relationship.
Prefer four-year college degree with emphasis on finance, operations or other analytical areas.