KSDK 5 On Your Side, a Tegna-owned NBC affiliate, is leading the broadcast and digital local news industry into the future. The leadership team isn’t mired in traditional thinking; they're forward-thinking individuals who have the imagination to think big and the guts to take risks. 5 On Your Side is seeking a Director of Marketing to lead the development and execution of brand-and-buzz-building strategies (on-air, online, social, tablet, mobile, experiential, etc) to grow ratings, grow audience engagement on all platforms to build revenue. A member of the leadership team as well as a partner to corporate marketing, the Director of Marketing will push the boundaries of ratings, revenue, brand potential and play a key role in the integrated marketing planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver consumer and advertiser campaigns for maximum reach and impact.
As the brand ambassador, create the strategic marketing plan for all touch points for 5 On Your Side consumption and lead the way into the future for all products including linear, social media, digital and new business.
Develop dynamic annual strategic plans, prioritize key marketing messages, identify ways to improve upon digital and data base driven engagement and metrics, to translate programming concepts into integrated multi-platform marketing campaigns.
Work closely with leadership to help conceptualize the creation of compelling, branded news and entertainment programming and commercial campaigns. Based on the sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated Key Performance Indicated goals and reinforce the value of all the stations' brands. Concepts must work in all media including TV, digital, social, mobile and outside media.
Develop and implement audience development strategies by applying research insights to marketing activations, including creating content partnerships.
Organize and develop presentations that effectively sell a given strategy, tell a story and persuasively sell-in ideas/media plans/budgets and strategies to all department levels, TEGNA's corporate management, and, periodically, to advertisers and other stakeholders.
Work with local and corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.
Stay abreast of cutting-edge tools, promotion trends and campaigns.
Lead and supervise a team of creative personnel in the promotions department. As needed, hire great people, train, provide ongoing feedback and development along with performance appraisals to optimize growth and career satisfaction.
Manage the creative process and facilitate brainstorming. Encourage a collaborative environment; open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
Support local sales teams in generating non-traditional revenue dollars.
Minimum of 10 years consumer marketing experience with a promotion-specific record of success in any of the following: broadcast, cable, digital or agency (marketing/ digital/ advertising). Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy.
Television experience is preferred but not required.
Real-time marketing experience across multiple-platforms combined with the ability to see and respond to future trends and developments and how to create consumer behavioral change.
Demonstrated astute insights on the content and technology landscape.
Deep understanding of digital analytics including Omniture, Chartbeat, and CrowdTangle.
Insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.
A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead so as to bring organization, order and planning to the larger marketing team.
Led a creative services group to employ the full range of marketing tools particularly as it relates to brand vision and execution, and social and digital expertise.
Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio.
Hands-on experience in marketing content on both linear and non-linear platforms including utilizing and optimizing display marketing campaigns: search (SEO and SEM), retargeting, social media, mobile marketing, etc.
Proven track record of developing and producing ratings and revenue-driving client campaigns.
Understanding of co-op spending and how to build strong partnerships with network, syndication and other 3rd parties.
Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
Comfortable working non-traditional hours to compete in breaking news situations.
College degree in marketing or related field; Masters degree a plus.