Social Media Marketing Director

Salary depends on experience
Posted on 11/09/17
Urbana, IA
Salary depends on experience
Posted on 11/09/17

ocial Media Marketing Director

The Social Media Marketing Director will be responsible for creating, designing, publishing and managing exceptional quality content on various social platforms.  The primary focus for this position will be on managing online communities, targeting strategic markets and identifying channels to best reach those markets. Successful collaboration with a variety of teams will be an integral part of the position.


  • Design social media strategies to achieve marketing targets
  • Manage, create and publish original, high quality content
  • Administer all company social media accounts ensuring up-to-date content
  • Coordinate with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
  • Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals via social media to create a strong network
  • Train internal teams to integrate and maintain a cohesive social media strategy
  • Stay up-to-date with new digitaltechnologies and social media best practices


  • Proven work experience as a Social media strategist or Social media manager
  • Hands on experience using social media for brand awareness
  • Understanding of SEO and web traffic metrics
  • An ability to identify target audience preferences and build content to meet them
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Strong written and verbal communication skills
Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.