Jr. Brand Manager

OldCastle   •  

Atlanta, GA

Industry: Business Services


Less than 5 years

Posted 389 days ago

  • Assist with development and leading of brand marketing projects- working with appropriate sales and marketing departments to implement strategic marketing plans.
  • Work with line of business leaders to coordinate marketing, product and channel opportunities to develop end user communications plans and tactics.
  • Work with strategic agencies as well as internal creative department for deployment of multi-channel advertising campaigns spanning print, digital, broadcast, social media and direct mail to target end-users, purchasers and influencers.
  • Utilize and spearhead creation of point-of-purchase materials, merchandising, sales collateral, video and digital media to create awareness of brand messages, products and salespromotions.
  • Manage visual, written and spoken elements of the brand to ensure consistency and brand equity throughout sales and marketing materials and messages.
  • Assist with brand management responsibilities for marketing programs at key industry trade/consumer shows and otherevents as relevant.
  • Maximize brand awareness and perception through media relations, PR and third party endorsements.
  • Develop and monitor annual brand and project budgets. 
  • Manage ongoing relationships with internal and agency partners.
  • Work with product management and sales to execute new product launches- fostering awareness, knowledge and adoption across internal and external customers.
  • Work with relevant industry associations and strategic partners to leadcategory conversations and market growth/expansion.
  • Work with team to develop channel and customer segmentation strategies.
  • Act as manager for online and social media brand campaign development and performance monitoring as needed.
  • Serve as lead liaison within company to champion the brand through ongoing communications and updates to ensure all elements of the company understand the brand and its goals.
  • Seek out new marketing opportunities that fit with the brand, maximizing all opportunities for growth.
  • Maintaining marketing data and assist with measurement of campaign performance and make timely recommendations for optimization.
  • Serve as cross-functional contact person for field marketing team members and assist with marketing requests and activities relating to the brand.


   Education and Experience


  • Bachelor’s degree or advanced degree in marketing, communications or equivalent subject matter
  • Minimum 3 years brand, marketing or channelexperience
  • Highly organized and background with project management skills
  • Analytical skills and acute attention to detail
  • Foster a spirit of teamwork
  • Must be adaptable with ability and willingness to efficiently manage multiple priorities and demands that continuously shift in a dynamic and fast paced environment 
  • Strong communication skills with strong proficiency in writing
  • Experience working with major retailers highly preferred
  • Agency background preferred but not mandatory
  • Experience within building materials industry a plus
  • Travel up to 25%

 Job ID:  121108