Associate Media Director

8 - 10 years experience  •  Market Research

Salary depends on experience
Posted on 07/11/17
Saint Louis, MO
8 - 10 years experience
Market Research
Salary depends on experience
Posted on 07/11/17

Brighton’s diverse and deeply experienced team combines the best part of a consulting firm — strategic thinking — and the best part of an ad agency — inspired creative — to help our clients think differently about their brand and how to engage their customers.  Our Media Team is the driving force that ensures that all of the the work we do reaches the right consumers at the right time in the right place.

The ideal candidate for our Associate Media Director position has multi-channel experience across various industries, with experience in digital as a requirement.   You must have working knowledge of various pricing models (CPC, CPA, etc.) as well as knowledge of multiple tools and research providers: comScore, Nielsen, MRI.  Candidate should also possess strong negotiation skills, the ability to multi-task, communicate effectively and persuasively, and think strategically. 

Duties and Responsibilities:   

  • Oversee, participate in and manage media investment and optimization across all channels  
  • In partnership with account lead, contribute to the day-to-day strategic integrated media planning activities for assigned account(s)
  • Help develop planning objectives/strategies that coincide with the client’s marketing direction   
  • Lead and oversee the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues   
  • Perform in-depth target analysis activities including analyzing 3rd party or primary information and demographics particular to client needs
  • Work with internal offline and online buying teams to gauge media performance and KPIs to determine theextent to which the original objectives and strategies were met
  • Maintain knowledge of applicable and emerging technologies. Understand and adopt new trends and/or processes in interactive/digital media for clients and for Brighton Agency
  • Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance withclient contract   
  • Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions   

Job Requirements:

  • Bachelor’s Degree
  • 7+ years of media planning and/or buying experience
  • Proven ability to solve clients’ business needs
  • Strong negotiation skills and superior communication skills
  • Ability to collaborate and work with multiple practices internally according to existing processes
  • Strong organizational skills and the ability to multi-task in a fast-paced environment
  • Demonstrated ability to grow/expand existing business and strategically participate in successful new business pitches and department-wide initiatives
  • History of providing clients with successful media campaigns
  • Ability to uncover, articulate and implement actionable insights
  • Working knowledge of 3rd party software: specifically, DoubleClick, MRI and the Nielsen suite
  • Proficiency in Microsoft Excel and PowerPoint
  • Understanding of CPM, CPC, CPA, and CPL buying models as well as GRPs
  • Ability to present ideas and gain consensus and support
  • A high level of energy and initiative to explore, conceptualize and implement new processes and work flows
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