Sr Marketing Advisor I - Global Talent Acquisition

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 08/16/17
Charlotte, NC
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 08/16/17

Job Description:

The Employment Brand team within Talent Acquisition is responsible for managing the brand and recruitment marketing that attracts the best and most diverse employees for Bank of America. 

As part of this team, the social media lead would manage the strategic execution our employment brand social media presence with the aim of increase our footprint and strength of presence across all platforms, including Facebook, LinkedIn, You Tube and Twitter in addition to identifying a roadmap for new and emerging channels. Key tasks may include:

  • Develop and execute social strategy and global content calendar for all social channels
  • Management and execution of daily global posting and engagement activity
  • Manage and monitor social media responses and escalations within required tools
  • Create highly shareable multi-media stories and campaign concepts to grow audience engagement and tie to key talent acquisition priorities
  • Measure and monitor all key performance indicators to ensure that social strategies are delivering value against set goals
  • Partner both internally (Enterprise social media teams, communications, TA LOB recruiters, legal, business control, etc.) and externally (agency partners) to ensure consistency of approach and creative optimization of brand presence
  • Manage the audit process and operational requirements of the employment brand social media procedures and adherence to related policies
  • Monitor and identify competitor and recruiting industry trends and campaigns to help shape a competitive strategy

This role would be an ideal fit for an experienced marketing specialist with a strong knowledge of social media and proven experience using data to inform and drive growth strategies. The ideal candidate would meet the following qualifications:

  • Degree qualified, in marketing, communications or related field
  • A minimum of 6 years work experience in digital marketing, channel management, communications, social media or related field
  • Demonstrated experience with online marketing and social media tools and practices
  • Excellent communication, writing and creative content generation skills
  • Strong project management and organizational abilities in managing and execution of an end to end process
  • Understanding of brand management; ability to develop and drive a social strategy to meet the various needs across talent acquisition
  • Ability to navigate a matrix structure and work collaboratively with peers across the organization
  • Ability to problem solve and work innovatively within the constraints of a regulated organization
  • Familiarity with bank brand guidelines and procedures is a benefit but not required
  • Graphic design and/or photography skills are a benefit but not required

Job number: 17040038

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