Manager, Media Strategy and Advertising

Nestle  •  Arlington, VA

11 - 15 years experience  •  Food & Beverage

Salary depends on experience
Posted on 11/24/17
Arlington, VA
11 - 15 years experience
Food & Beverage
Salary depends on experience
Posted on 11/24/17

Deliver integrated media strategies and plans, in collaboration with Marketing, that leverage best in class omni-channel planning including shopper and eBusiness to ensure a fully integrated approach.  Deploy 70/20/10 approach to ensure proven touchpoints/tactics are enhanced with test and learn opportunities that capitalize on the evolving media landscape.  For assigned portfolios/brands, develop effective and efficient annual media plans that leverage consumer insights, data/technology and learnings from key measurement tools (e,g, MMMs). (40%)Maximize value and impact by directing media investments to achieve brand, portfolio and company goals.  Leverage full Nestle view of commitments to create scale, identify synergies, gain marketplace advantage and optimize for greatest impact.  Ensure corporate commitments are strategically deployed and tracked. (35%)Ensure strong leadership and achievement of all deliverables, quality of resources and overall relationship health of the Media AOR. (15%)Support Marketing capability enhancementvia training programs,sharing of best practices, etc. (10%)

Qualifications

Education:

  • BA (required)
  • MBA (preferred)

 Experience:10+ years in Media, Communications Planning, Marketing related fields (Agency/Client).  Full understanding and experience in Media Planning and Investment, with full knowledge of Digital, Shopper and eBusiness landscape/touchpoints. Knowledge:Nestle Corporate/ Functional/ Market / Business/ Organizational.
Thorough working knowledge of all facets of Media including:  Strategic Planning, Execution Management, Supplier/Agency knowledge and relationships
* Working knowledge of advertising industry trends, emerging ideas and opportunities
* Working knowledge of Agency structure and issueserience developing communication/media strategies, plans, and enabling executional excellence
- Brand Building the Nestle Way
- Nestle Integrated Commercial Planning Process
- Nestle Communication Principles Functional or Professional  / Business Skills:
Experience collaborating and working successfully with multiple stakeholders and teams
- Strategic thinking (HD)
- Consumer Communication (HD)
- Digital Prowess (D)
- Consumer Engagement (D)
- Innovation (D)*LI-CM1

17006666

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