Marketing Director

Salary depends on experience
Posted on 08/01/17
Less than 5 years experience
Misc. Healthcare
Salary depends on experience
Posted on 08/01/17

Job Description:

  • Bachelors Degree Preferred
  • Three to five years experience required


Develops, executes and measures marketing and communication strategies specific to assigned facility and/or service line. Ensures the effective rollout of local internal and external campaigns, maintain/monitor system and local brand standards and provide consultation in response to departmental requests.

Essential Duties and Responsibilities

Ensure all local promotional needs are being exceptionally serviced daily in a timely manner, campaigns are being developed, executed and measured as outlined in annual plans, content/editorial calendars are being followed, internal communications assistance is being provided, and effectively collaborate with system Strategy & Marketing office.

Manage local/regional media partnership requirements that will help increase visibility of local facilities, physicians, services, programs and the Covenant Health within the community.

Manage deliverables, monitor and measure local advertising campaigns for assigned facility, identified services, programs and providers.

Collaborate with system colleagues to provide data, market intelligence, etc. to local facility staff and administration.

Craft and distribute targeted information to both employee and consumer audiences through appropriate mediums within each facility.

Assist system with the collection and synthesis of requested information (surveys, interviews, focus groups, etc.) from local employees, physicians and consumers.

Manage timely contribution and delivery of all local facility, provider, service and program website and social media content to communications, digital and social media teams.

Assist with management and execution of all local IMG and Philanthropy promotional initiatives.

Support and promote the mission and values of Covenant Health and the Catholic   Health Ministry.

Participate in significant departmental initiatives. Maintain collaborative team relationships with peers and colleagues.

Other duties as consistent with this role.

Job Requirements

Education & Experience

Minimum three (3) years of integrated marketing/communications experience (traditional and non-traditional.

Bachelor's degree in business, marketing, communications, public administration required, Master's degree preferred

Job knowledge and skills

Demonstrable commitment to the highest standard of ethical and professional conduct.

Proven success in development of multi-channel advertising, marketing, web and social media campaigns.

Excellent verbal/written communication and interpersonal skills; highly skilled in facilitation, presentation and negotiation. Experience in client relationship management.

Outstanding organizational and project management abilities.

Analytical and problem solving skills and excellent judgment a must.

Proficient in Microsoft Office (Word, Excel, Access, PowerPoint and Outlook) and social media platforms. Experience with CRM preferred.

Ability to work under pressure and challenging deadlines and adaptability and flexibility required.


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