Senior Director, Media Relations

Public Broadcasting Service   •  

Arlington, VA

Industry: Broadcasting


11 - 15 years

Posted 392 days ago

This job is no longer available.

Senior Director, Media Relations
DEPARTMENT:  Corporate Communications
STATUS:  Full-time, Regular, Exempt
  JOB OBJECTIVE:   The position of Senior Director, Media Relations will provide expertise and leadership in the area of public relations, media relations and media strategy. S/he will lead the development of strategic outreach to promote PBS priorities and initiatives, develop relationships with key media outlets, and manage organization-wide crisis communications. This position works closely with the Vice President, Corporate Communications, as well as PBS leadership.
The Senior Director, Media Relations isresponsible for presenting a forward looking public image of PBS and member stations in thedigital age and developing media relations strategies that support PBS’ corporate, reputation management, and public policy priorities. S/he isresponsible for oversight of the design and implementation of external communications strategies that include: creating proactivecampaigns to effectively position PBS’ corporate and public policy priorities with media, industry, advocates, partners, elected officials andother external influencer audiences; developing and overseeing comprehensive crisis communications strategies as issues arise; and creating plans to proactively position and raise the profile of PBS, its President and senior management.  Jobresponsibilitiesinclude:

  • Develop and cultivate relationships with key media, technology, political and business press corps.
  • Act as an on-the-record company spokesperson.
  • Develop campaigns to effectively position and grow awareness for PBS’ corporate priorities with media, industry, advocates, partners, legislators and other external influencer audiences.
  • Working with Vice President, Corporate Communications, design, manage and implement communications strategies and tactics in response to issues tied to PBS’ content, funding, regulatory, legal, technology, sponsorship, personnel, and financial or editorial activities; anticipating and proactively addressing issues as much as possible.
  • Develop develop press opportunities for PBS’ President and CEO and other executive leadership.
  • Serve as a trusted resource for the senior leadership team around media relations and strategy.
  • Collaborate with other PBS departments to develop messaging in support of PBS’ communications goals.
  • Develop messaging and communications tools that can be leveraged by PBS member stations.


  • Minimum of 10years of corporate communications and/or public relations experience, specifically leading public relations efforts in support of organizational priorities, public policy, and reputation management.
  • Experience managing crisis communications around a diverse portfolio of issues.
  • Skilled in developing corporate messaging in collaboration with senior executives.
  • Successful track record in securing prominent media placements; established relationships with television, media, technology, political and business press; expert in media relations and influencer outreach.
  • Proven track record as an on-the-record spokesperson or press secretary.
  • Strategic thinker and innovator ensuring PBS’ story is relevant to influencer audiences and thought leaders.
  • Proven ability to successfully work with organization’s stakeholders to develop communications strategies.
  • Strong writing and editing skills across a wide range of communications vehicles; able to lead creative story development. 
  • Experience with supporting an organization’s Government Affairs and legislative initiatives.


  • Bachelors degree in Communications, Journalism, or related field.


  • Proactive leadership style; comfortable with taking the initiative and anticipating what’s needed.  
  • Strong and successful reactive/reputation management experience a must.
  • Fosters communication and collaboration.
  • Takes initiative and approaches everything with energy and skill to drive positive outcomes.
  • Ability to quickly grasp complex subject matter and translate it into messages that are easily understood by all stakeholders at various levels. A fast learner.
  • Ability to understand PBS’ unique local/national model; can translate both the local and national impact of news.
  • Ability to treat confidential information with sensitivity and discretion.
  • Highly self-motivated and able to work independently as well as in teams.
  • Experience in leading communications during crises.
  • Willing to work outside of normal business hours as needed.
  • Creates resolutions and win-win solutions to complex problems.
  • Well-developed diplomacy skills.
  • Ability to get to “close to final” materials for senior executives.
  • Being a “possibility” and creative thinker.
  • A consensus and alliance builder who influences and motivates inter-department and cross-department teams. 
  • A respect and passion for public television and what is represents to its viewers.