Public Relations & Communications Manager
5 - 7 years experience • Business Services
Develops and implements public relations to generate awareness of Goodwill and enhance the organization’s image both internally and externally.
Ensures that key strategic messages are communicated effectively to target audiences.
Maintains media lists, schedules media interviews, organizes media tours, drafts press releases, drafts talking points, monitors media coverage and proactively tracks editorial calendars.
Proactively participates in online conversations to build brand visibility and to develop/strengthen a community of users. Ensures that content is consistent with branding and marketing messages.
Serves as lead editorial writer for website, annual report, crisis communications manual, newsletters, video and social media sites. Develops content for internal and external communications as needed.
Identifies and develops testimonials from Goodwill’s training program participants to assist in communication of the organization’s mission.
Serves as lead copywriter. Reviews and edits all communications materials that comes through the department.
Drive communications strategy and execution to support internal company-wide initiatives
Partner with key stakeholders groups across different functional areas and provide support and counsel on messaging and positioning to ensure internal communications are compelling and aligned to company goals and engages team members
Manages GISP blog/newsletter including overseeing editorial content, managing guest bloggers, managing editorial calendar and identifying new guest bloggers. Manages blogger outreach program.
Assists with the development and execution of marketing plans for donation drives, trade shows, conventions, job fairs and other events. Coordinates and measures the public relations efforts supporting events.
Researches and stays abreast of traditional and online media pitch opportunities, and communicates Goodwill’s mission/message through managing media relationships across the region.
Develops quarterly PR and social media highlights reports and sends to Director, Marketing & Communications for distribution.
Identifies ongoing opportunities to strengthen the success story testimonial program through public relations and social media. Oversees development of success stories.
Manages the development of public relations materials and communications content.
Assists in the research and development of marketing campaigns.
Bachelor's degree (B. A.) from four-year college or university in Marketing, Communications or Public Relations and four to five years of professional work experience in marketing, communications, public relations or related activities including at least one year’s experience in writing press releases and articles; or the equivalent combination of education and experience.
CERTIFICATES, LICENSES, REGISTRATIONS
Valid Driver's License (Class C), car insurance and reliable automobile required.