Manager, Media Campaign Measurement and Intelligence

Rogers   •  

Toronto, ON

Industry: Retail / Diversified


5 - 7 years

Posted 356 days ago

The Role:


The Manager, Campaign Measurement & Intelligence will be a part of the AMG team in Brand and responsible for measuring the impact of advertising campaigns as planned and executed by your media planning colleagues.  Reporting to the Director, Campaign Measurement & Intelligence, you will act as the in-house expert in measuring the outcomes of all traditional and digital media channels (television, radio, display, search, and social), as they relate to both linking campaign performance to brand and business results, as well as providing efficiency insights and cost guidance back into the organization.


What you will be doing;


  • Lead the campaign measurement for your assigned brands and business units
  • Bridge the gap between the media planned outcome and the in-market execution – accountable to ensure digital and traditional media traders deliver on quantifiable business outcomes through media placement
  • Lead the storytelling of the results on a regular basis back to the planning team while assisting the traders in their quest to optimize the budgets towards delivering the right outcomes
  • Define key success metrics for digital and traditional advertising campaigns
  • Liaise with external agency on executing the media plan and buys
  • Advise on best practices and recommendations during creative briefing process
  • Report on critical data to internal and external clients
  • Conduct and create campaign post implementation reports to understand and share what worked and what didn’t to inform future marketing plans, campaign briefings and media plans
  • Capture and guide media trading metrics, and steer media planning & execution towards improving them
  • Via your campaign measurement, contribute into a Centre of Measurement Excellence by building a robust database of campaign execution metrics, campaign results, and intelligence on cause and effect to inform future initiatives


What you bring;


  • Minimum 5years’experience within or leading media planning & execution roles
    • familiar with budgeting, tactical planning, and execution of SEM, Social, Display, Video, DR, e-mail campaigns, plus legacy media platforms
    • Experience with more advanced performance-based brand categories like retail (e-tail), direct response, with Telco experience a bonus
    • Large multi-brand AOR’s with sizable budgets (5+ brands, $25M+ budgets)
  • Genuine enthusiasm to play a leadership role in serving the transformation of the Rogers company - eager to make change and demonstrate patience in bringing people along
  • Strong communication and interpersonal skills – comfortable in a large matrix designed organization and willing to teach and serve others with resilience & patience
  • Demonstrated ability to influence people independently with clear evidence of results
  • Comfortable & proficient with data and it’s tools but able to interpret it insightfully, and transform it into a story anyone in the org can understand and use
  • Digitally biased but eager and capable to measure efficiencies across all media types
  • Direct experience with programmatic trading and audience-based targeting
  • Competent in site tagging / site analytics as foundation to ensuring performance measurement is possible (Google Analytics, Adobe DigitalMarketing Suite (Omniture), DBM & DCM, etc..)
  • Post-secondary degree or diploma in advertising, marketing, communications, or related field


Great to have:


  • Experience in operating and / or using Market Mix Model’s
  • SEM experience and / or expertise
  • Telco experience and / or expertise
  • Television & radio (broadcast) buying experience

  Requisition ID: 110486