Principal Program Manager, Account Based Marketing

Red Hat   •  

Raleigh, NC

Industry: Software


11 - 15 years

Posted 322 days ago

Job description

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Account Based Marketing (ABM) and Vertical Marketing team is looking for a strategic and energetic Senior Principal Program Manager to join us in Raleigh, NC. In this role, you will develop cross-portfolio marketing strategies and promote Red Hat using a combination of product, industry, and account-based marketing to support the ABM program worldwide. This is a great opportunity to be part of a fast-paced and always changing team that has the support and resources of an established company.

Primary job responsibilities

  • Support the global implementation of ABM activities to enable regionally-based ABM marketers to expand reach into account across geos
  • Engage ABM teams to develop best practices for deployment on a worldwide basis to achieve account goals
  • Create cross-portfolio, go-to-market (GTM) plans and marketing templates in alignment with strategic product mandates and sales directives
  • Design and deploy integrated marketing activities within and across named ABM accounts, including using industry surveys to monitor state of emerging technologies and levels of adoption
  • Initiate technical conversations with cloud strategy and product teams to create compelling value propositions, key messaging, ready to implement marketing tactics and ensure a continual stream of relevant content
  • Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions marketing and campaigns are fully integrated into all appropriate ABM marketing plans
  • Own the metrics, tracking, and reporting mechanisms to determine effectiveness of program activities and integrated cloud innovative content consumption

Required skills

  • Deep experience with building and carrying out account-based marketing programs
  • Clear understanding of cloud and emerging technologies with the capability to initiate technical conversations with cross-portfolio product marketing teams
  • Solid writing and presentation skills to translate detailed technical content into impactful GTM materials
  • Successful direct and digital marketing campaign and social media planning and implementation experience
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with the ability to motivate and shape opinions
  • Project management, planning, and organizational skills with attention to detail; ability to take the initiative and deliver projects unsupervised
  • Bachelor’s degree in marketing, communications, business, or a related field is preferred
  • 10+ years named or account based marketing experience in high tech, government and retail industry is preferred.