Vice President, Digital Marketing

 •  Chubb Jersey City, NJ

11 - 15 years experience  •  Insurance

Salary depends on experience
Posted on 08/10/17
Jersey City, NJ
11 - 15 years experience
Insurance
Salary depends on experience
Posted on 08/10/17

Description

 

Summary and Scope

The North America Digital Marketing Lead will deploy all Chubb’s digital assets in support of brand and business unit campaigns.  This role has responsibility for achieving strategic brand and business objectives by working with marketing communications peers to provide guidance and collaborate with cross-functional teams to deliver digital aspects of each marketing campaign.

The qualified candidate is a team-oriented leader comfortable working in a fast-paced organization, reporting directlyto the Executive Vice President, Chubb North America Marketing Communications.  This individual combines an in depth knowledge of client business objectives, the Chubb brand, online strategies, with a rich background in digital marketing to deliver effective, efficient and replicable campaigns. 

Primary Responsibilities

  • Drive engaging digital experiences through the integrated delivery of Chubb’s digital assets, including websites, social media, email marketing, virtual event presentation, sales enablement and support applications, mobile applications, lead capture and management processes, and marketing analytics and metrics services.
  • Work alongside the business units to establish a strategic digital plan to support business and functional requirements 
  • Manage the coordination, composition, and delivery of online marketing tools in support of campaigns in the following areas: email marketing, search engine marketing, search engine optimization, and digital advertising. 
  • Collaborate to implement data collection tags and analytics tools ensuring that all programs are measureable and drive back to specific objectives that can be evaluated for efficiency and ROI
  • Build management/measurement frameworks to drive greater digital success and work with businesses to drive growth in conversion rates and optimization through strategy, analysis, and insights. 
  • Develop and manage third party relationships to enable digital campaign support, expose broad insights and inform business decisions. 
  • Operationalize analytics process and report generation. 
  • Develop training materials, procedures documents and other materials to be leveraged by the organization.

Required Experience

  • Ability to independently manage multiple projects and clients with changing priorities and meet deadlines in a dynamic, deadline-driven, high stakes environment
  • Proven ability to measure, evaluate and adjust to improve program performance
  • Areas of execution include: Visual Design; Social Media technologies; User Experience, Mobile Application Implementation, Content Management, and integration of Digital to Marketing Campaigns
  • Ability to work with senior management and partner with business leaders and department peers
  • Experience with Salesforce.com or similar digital campaign management tools
  • Bachelor’s Degree; Master’s Degree preferred
  • 10-15 years’ experience in the online marketing industry – either the client, agency, or vendor side. 
  • Ability to manage small to large marketing projects end-to-end.  
  • Relevant experience gained in an agency or in-house digital role with a proven track record of achievement in the range of digital marketing skills and tools 
  • Ability to manage small to large marketing projects end-to-end.
  • Strong oral and written communication skills.
  • Intermediate proficiency with Microsoft Excel for managing data and performing quantitative analysis.
  • Intermediate proficiency with HTML.
  • Understanding of databases and related CRM technologies
  • Excellent organizational and prioritization skills.
  • Exceptional work ethic, ability to perform under pressure and meet deadlines, and demonstrates enthusiasm towards colleagues and clients.
  • Ability to build effective working relationships with others inside and outside the organization.
  • Experience in producing and executing digital marketing strategies, action plans and generating performance reports
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

Knowledge, Skills and Abilities

Proficiency in the range of digital marketing tools:

  • Email marketing systems and campaign execution (Salesforce Marketing Cloud / ExactTarget)
  • Content management systems
  • Understanding of best practices for search engine optimization.
  • Social media for marketing and communications
  • Digital advertising tools including DoubleClick platforms 
  • Digital measurement and analytics tools including Google Analytics, Google Tag Manager
  • Working knowledge of the software used in in web and other digital marketing
  • Effective verbal and written communication
  • Team worker as well as able to work independently
  • The ability to manage time, meet deadlines, and prioritize Demonstrated ability to perform budget preparation and analysis, along with the development of a sound business plan for the department. 

Chubb is the world’s largest publicly traded property and casualty insurer.  With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. 


Chubb offers a competitive compensation package and comprehensive benefits package including life, health and dental, vision, a generous retirement savings plan, disability coverage, stock purchase plan, flexible spending accounts, tuition reimbursement, and business casual dress.  At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it.  Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religion, age, sex, sexual orientation, transgender, national origin, disability, genetic information, veteran, or maritalstatus, or any other characteristic protected by law.

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